When blogging first became popular, it was more like social media than a professional platform. It was a way for people to keep a journal, write down their thoughts or develop different types of creative works.
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When users turn to a search engine, they have a goal in mind. As you create your own site and fill it with content, it can help tremendously to understand the intent that these users have at the moment they type in that search. What are they trying to find?
It’s clear to you that having a high bounce rate is a detriment to your business, making it an important metric to watch. It simply means that a lot of people land on that specific page and then leave quickly without ever navigating to another page. If they have very low dwell times, meaning that they leave the site in seconds after landing, you’re losing out on a lot of potential traffic.
Any business can benefit from Search Engine Optimization (SEO) on any stage, whether they are doing business internationally or domestically. The biggest corporations in the world use it regularly to drive traffic and sales. However, there is evidence that local businesses can especially see positive results from SEO that has been done properly.
You can use your social media presence in a lot of different ways, but they all need to stay true to your brand identity. This is why it’s important that you have a clear picture in advance of what you want that brand to be.