As a website owner or blogger, building keyword lists in AdWords to account for things like keyword variations, plurals, misspellings, and abbreviations is probably low on your “like to do” list. After all, Google already accounts for these types of variations automatically within its organic search results, so why can’t the same be done in AdWords?
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According to a post this morning on the Google Official Blog, Google will be making a new program entitled “Brand Activate” available to online advertisers in the very near future. The purpose of Brand Activate will be to offer online marketers additional metrics specifically designed to highlight the benefits of online advertising.
MDG Advertising recently released a comprehensive new infographic detailing public perceptions of the search market
A little over a week ago, we reported that upcoming layoffs and restructuring could signal the end of Yahoo’s search functionality. According to a memo by Yahoo CEO Scott Thompson and reported by AllThingsD, those fears can be put to bed – at least for now.
If your site or blog targets local customers, a slew of features included in Google’s new AdWords release should make your life a whole lot easier. According to the Google Inside AdWords Blog, AdWords users will now be able to specifically target over 30,000 ZIP codes in order to reach out to potential customers.