It’s no secret that most people use Google to perform an online search. Some reports claim that Google holds about 82% of the market share. There are some other search engines that people do use, such as Microsoft Bing, but they are simply not as common – at least in the United States.
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When someone uses a search engine, they type in certain keywords or phrases and they are presented with a search engine results page (SERP). They choose a link from this page and – you hope – navigate their way to your site. Their dwell time is the amount of time that they will then spend navigating on your site before they return to that results page and choose another option. In some cases, people will leave the site immediately, and this is known as your bounce rate.
Regardless of why you need content, one of your main goals is likely to encourage people to share it. Maybe you are putting the content on social media or posting it on your blog. If even a few of your readers share that content, they can put it in front of thousands of new people. This is a great way to grow your brand and expand your reach. In some ways, it almost feels like free advertising. Your readers are doing the work for you.
When someone uses a search engine, they type in certain keywords or phrases and they are presented with a search engine results page (SERP). They choose a link from this page and – you hope – navigate their way to your site. Their dwell time is the amount of time that they will then spend navigating on your site before they return to that results page and choose another option. In some cases, people will leave the site immediately, and this is known as your bounce rate.
It’s clear that keywords are very important when trying to attract traffic to your website. In some cases, keywords will be used naturally; the website for a rock climbing gym is inherently going to have the word “climbing” in its content. But in many cases, search engine optimization (SEO) is the process of identifying