Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a wide range of enhanced services added to the popular Manufacturer Center.
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Voice search isn’t a fad. It isn’t a trend. It isn’t some new attempt at technological advancement that is going to catch on for a short time and then be forgotten about as users return to more tried-and-true methods. It’s here to stay, and it’s only on the rise.
The lure of social media is simple: connection. In the past, branding efforts focused around building up a brand and culture that people would recognize, but it wasn’t very personal. You did it all at a distance.
Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January 2019, will coincide with the retirement of the current YouTube call-to-action video overlay.
Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics and changes in search traffic throughout the year.