The internet has changed immensely since 1999. Besides simply being used by many more people for tons of new and varied purposes, one of the most drastic ways the internet has changed involves design. Using web archives, we can see the quaint design that sites like Google and AOL had at the time – simple (if sometimes cluttered), text-heavy and very little multimedia.
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Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies like Google, Bing, Facebook, Twitter and LinkedIn have thousands of people paying to run ads or promoted content on their platforms.
Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally launched, we may now be seeing the beginning of a full-on strategy from Google to develop child-friendly services.
A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas? While writer’s block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn’t be posted just for the sake of posting. Quality is infinitely more important than quantity.
Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which pages on their site are not mobile-friendly, and it provides suggestions for fixing usability issues.