With Google’s mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.
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Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind.
Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year – thought to have been caused by what is perhaps its most infamous user – would kickstart an upward trend throughout the year.
There’s a lot of talk these days about whether or not traditional advertising is “dead.” Some argue that the Mad Men-type mindset of finding the right pitch and getting it in front of as many consumers as possible simply isn’t as effective as more modern methods.
The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn’t seem to be any sign of this trend slowing.