Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of the most effective and popular techniques for bringing attention to a product or service on the Internet.
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Last week, it was reported that Instagram now has a community of over 400 million active users, which makes it officially more popular than Twitter.
Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.
You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your page due to a recommendation (in the form of a link or social share) from a trusted source. This means that these visitors aren’t just casually or accidentally arriving at your site – they’re already interested or engaged with your content or products.
Do any SEOs concentrate on search engines other than Google? While many would argue that it’s important, trying to optimize specifically for Yahoo or Bing doesn’t seem all that worth it when you look at the numbers. According to the latest comScore report, Bing still only has around 20 percent of the search market share.