When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some variation of “Just Google it.” You may have even used it to define your own actions. For instance, you could say “I Googled the weather this morning and it looks like it’s going to snow.”
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Off-page search engine optimization (SEO) is all about the tactics that you do outside of your website, including social media marketing and link building. With the latter, you maximize your efforts to acquire high-quality backlinks, which play a significant role in building your domain authority and helping your ranking in search engine results pages (SERPs).
You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it’s impossible to deny the potential that it gives you.
You have a stunning website. It showcases your products, it answers some of the questions people have, it includes a call-to-action to create sales and it helps establish your brand’s identity. You’re about ready to launch the site. There’s just one thing left to do: create a contact page.
Google and Oracle have been at odds for a decade, and it all centers around the use of computer code. When Google created the operating system for its Android line of phones — one of the most popular phones, along with Apple’s iPhone series — they used part of a coding language called Java.