When someone types a keyword into Google, it creates a search engine results page, or SERP. Technically, Google will usually return numerous pages, depending on how many relevant hits it gets. These are all ranked based on relevance, site authority, traffic and other factors. There could be dozens of pages of search results that are relevant to the keyword or keyword phrase the user typed in.
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Google has long been king of SEO, and most SEO efforts are focused on increasing search results on Google’s own SERPs. At the same time, Google has launched and operated a web browser called Chrome, which can be used on smartphones, tablets and desktop or laptop computers. It is one of the most popular browsers in the world, but Google’s role with it may be changing.
The basis of search engine optimization (SEO) is using keywords that are going to help your site, or various pages on that site, rank highly on a search engine results page (SERP). Whenever someone runs a search, whether they type the terms into the search box or use a voice search function, they are inputting certain keywords that help direct the search engine—Google, in the majority of cases—to present them with relevant results. As such, you
When writing blog posts or creating other types of web content, it is important to consider exactly how this content should be crafted for maximum impact. There is no one-size-fits-all solution. That is why it can help to work with an experienced team like ours here at Content Customs. We can help with content creation for a wide variety of uses, and we work closely with every client to ensure that the content they receive accomplishes their specific goals.
Research shows that zero-click searches are becoming more common. For instance, in March 2024, these accounted for roughly 24.4% of searches in the United States. In March 2025, that number had gone up to 27.2%. Although this may seem like a relatively small increase, it does show that this is becoming more common, so it’s important for people to understand exactly what it will mean for the future of search engines.