Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres — search results and a social media — but these are two places where people tend to flock and they’re the kings of online marketing. That’s not going to change, but they are seeing a recent drop in ad spending as the COVID-19 pandemic continues to get worse by the day.
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It’s not the way that anyone would have wanted it, but online shopping has seen a massive surge lately. COVID-19, often called coronavirus, has forced people to stay home to slow down the outbreak. Many are allowed to work from home, and others have professions where they simply cannot go to work at all; for instance, gyms, bars, restaurants and many other places were closed by the government in Michigan and other states.
The internet offers seemingly limitless possibilities for marketing and contacting potential consumers. A company in any part of the country can connect with customers and clients all over the world. With smartphones and social media, people spend more time on the internet than ever before. Gone are the days when it was a fringe interest; it’s so mainstream that it takes over many areas of our lives.
People often feel like Facebook keeps the mic open on their phone and listens in on their conversations. How else can you explain the targeted ads? They assume that their smartphone is always listening to what they have to say, pulling information from the conversations they have, and sending them ads based on what they talk about.
One of the big worries that people have with a call to action is simply that they’re going to annoy the reader and actively push them away from making a purchase. In fact, some business owners specifically do not use them on these grounds. They don’t want to seem pushy. However, since studies have found that calls to action do work and do increase sales, it’s time to shift that perspective.