Like everything, SEO evolves over time. It changes. Some of this is inherent to the practice itself; i.e., people learn more effective ways to do things and update their tactics. Some of it is due to the shifting algorithms.
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You’ve likely seen predictive text suggestions or autocomplete suggestions when running a search. In some cases, these just make it faster and easier to type what you were going to type anyway.
We know well that having a blog attached to your site can do wonders for your SEO. There are plenty of stories of people doubling or tripling their organic traffic — or more. While you do need on-site SEO as well, one of the fastest ways to increase your ranking and make your SEO more effective is to consistently blog about the search terms your audience is looking for.
Google searches in 2021 are often framed around questions, phrases and other uses of “natural language” to get a result. In other words, users aren’t typing in keyword strings. They’re quickly writing out phrases or asking complete sentences as they search for an answer.
You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other types of social media. After all, Facebook has been around for going on two decades now, so it is hardly the trendy new site that it once was.