Search engine optimization (SEO) revolves around the use of content and keywords to draw organic traffic to a website. Users will type in keywords on Google, Bing or another search engine – though Google gets the lion’s share of search traffic – and the algorithm then tries to match them up with relevant results. The goal with SEO is simply to rank higher and get more traffic to your site by uploading useful content that contains appropriate keywords.
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Here at Content Customs, we can help you with many different online marketing efforts. These include search engine optimization (SEO) and pay-per-click (PPC) advertising. Both have certain advantages, and our team will work closely with you to determine what will be best in your unique situation.
It can be difficult to compete when running an online store. Online shopping is clearly becoming more popular and lucrative than ever. Billions of people have internet access and spend hours online every day. Every online interaction is a chance for you to market to your target audience, drive traffic to your online store and create conversions and sales.
Google has recently put out a handful of updates, including the March 2024 Core Update and a spam update. This happens on a fairly consistent basis, and Google’s algorithm is always evolving. That’s why it’s so important to consider how they change the algorithm, what the updates mean and how your SEO tactics may help or hinder your efforts. You always want to focus on creating the type of content Google is most likely to recommend to your audience.
If you’re running a website, you need to pay attention to your bounce rate. This is the rate at which visitors land on your page and then immediately leave. They don’t interact with the site in any way. They don’t navigate to other pages, and they certainly don’t make a purchase. This is why having a high bounce rate can have a negative impact on your conversions.