Ideally, you want your business website to make conversions for you. As long as you can direct traffic to the site, then the site can help you to make sales. When someone clicks on an ad, that’s a great first step because it funnels them to your site, but it’s not a conversion until they make a purchase. This is why there can often be quite a discrepancy between the click-through rate and the conversion rate.
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AI (artificial intelligence) has already had a major impact on numerous industries. This is not without controversy. For example, the New York Times has recently sued OpenAI on allegations of plagiarism and using copyrighted material because it takes content from other sources. Many artists have also expressed frustration with AI art tools that can “create” new pictures and images simply by taking elements from existing works.
The new year is fast approaching. It’s a chance for you to consider what your company has accomplished over the last year and what you hope to accomplish in the future. Along with defining what success looks like, this gives you a chance to identify key steps that you can take to reach those goals in 2024 and beyond.
Email marketing can be very effective when done correctly. Unfortunately, it can also be very ineffective when certain mistakes are made. Some companies and business owners that don’t have success with email marketing may believe that it’s the format itself that isn’t working.
Reports from the summer of 2023 show that social media use declined over the previous 12 months. People are using social media less often and they are staying online for less time. Part of the reason for this may be that younger people are using other means of communication. For instance, it’s been documented that Gen Z uses voice notes more often than other generations, but does not usually make voice calls.