Email marketing can be very effective when done correctly. Unfortunately, it can also be very ineffective when certain mistakes are made. Some companies and business owners that don’t have success with email marketing may believe that it’s the format itself that isn’t working.
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Reports from the summer of 2023 show that social media use declined over the previous 12 months. People are using social media less often and they are staying online for less time. Part of the reason for this may be that younger people are using other means of communication. For instance, it’s been documented that Gen Z uses voice notes more often than other generations, but does not usually make voice calls.
A user-friendly website is incredibly important. One of the biggest reasons for a site with a high bounce rate (in other words, people who leave quickly after arriving) is that the site isn’t very user-friendly or easy to navigate. People who arrive at the site will immediately feel confused or overwhelmed, and they’re not going to take the time to figure it out.
Black Friday is the name usually used to refer to the first Friday after Thanksgiving. This is not technically a holiday, but it is when many stores will run significant holiday deals. It’s one of the biggest shopping days of the year, especially because people are trying to plan for the upcoming Christmas holidays.
Is your online store ready for holiday shopping? Midway through November, many people have already begun their Christmas shopping. That said, only 41% claimed that they started their shopping in October. For the majority, November and even December are the big months. This is why retailers need to be ready for the holiday rush.