Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed
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Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages may see their reach…and referral traffic decrease.”
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.
Content readability should always be in the back of your mind whenever you’re creating a blog post, website copy, product description, email newsletter or any other type of content that’s meant to attract or appeal to a wide audience.