Apple once again captured the headlines and the attention of users eager to take advantage of the next generation of iPhone technology. Their recently announced iPhone 11 not only delivers a variety of upgrades over its predecessor, but also arrives at an attractive price point sure to turn heads.
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Measuring an eCommerce website’s performance in today’s information-rich online marketplace is a daunting task
When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or spreading the word about a new idea. Sometimes, you’re trying to directly sell to the reader. You’re trying to get a conversion. That’s not to say that copy for brand awareness won’t work; it can, and it does.
Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study that unearthed some surprising data about shopper behavior. In this study, Google experts surveyed nearly 25,000 shoppers across 10 separate countries to determine the type of data they used when making purchase-related decisions.
When did you sign up for Facebook? If it was any time in the last 15 years — the site launched in 2004, though it was very restrictive at the time — then you probably saw the simple logo on the signup page. The page read “Sign Up” in large letters, and then had a small slogan below that read: “It’s free and always will be.” Always. It’s something that many users have taken in stride.