COVID-19 changed the world in 2020. As the United States began to shut down in March of that year, people didn’t know how long it would last. By the time Christmas rolled around, things were only getting worse and many stores were closed. People wanted to stay home and shop.
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When you think of someone who is running a Google search — or using any other search engine — you probably think of someone sitting at a computer and typing on a keyboard.
Many websites have a Frequently Asked Questions (FAQ) page to give readers quick answers to questions that are often received. In many ways, this page is a benefit to your company or to you as the main communications operator for the company. If you’re answering the same question by email every day, it takes a lot of time and energy. Putting it on the FAQ isn’t always going to solve that, as many people may overlook it and ask anyway, but you can at least reduce the amount of time you spend on a singular issue.
It’s clear that there is an inherent value in having content that people want to share. This is especially true in social media marketing. Creating content is just one step in the chain. If you can get users to share it for you, they’re essentially doing your work for free.
Generally, when people talk about choosing keywords for a website, what they’re really talking about is choosing keyword phrases. With a few exceptions, singular keywords are just too general.