When it comes to social media marketing, your first goal is likely just to get important information or advertising material in front of your followers. Certainly, you want to grow that follower base. But in terms of the information that you post, you are trying to show that your company is an authoritative source. You are trying to connect with your audience and give them the type of information that will lead to conversions.
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GEO-targeted keywords are one thing to keep in mind when building out your content. Many people first think of industry keywords, which may relate to products or services. They may also conduct keyword research to see what their target audience is looking for. All of this is important. But at the same time, you may want to consider specific keywords with geographical terms included.
Markdown files are designed around AI crawlers. Rather than being focused on just the human reader, these files are created with certain signals for machine reading. Things like JavaScript and CSS are often removed. This can make a markdown file much different than a traditional HTML file. The goal is that it will be easier for AI bots to read the site and consider the information, which should theoretically help to improve AI citations for companies that are using these specific markdown files.
Dwell times can directly correlate to more conversions and sales. If your target audience is spending a significant amount of time on your site, you know that it is working. You have a greater chance to educate them about your products and services. They are clearly interested in what your company has to offer, so there is a greater likelihood that they will make a purchase–or at least take other proactive steps, like signing up for a newsletter.
Active voice works best in many types of writing. It is punchy and to the point. It reads well for the audience. Active voice promotes short sentences that are easier to digest.