You’ve been running your website for years, and you’re constantly adding new content. Maybe you’re drafting new product pages or…
Your logo is incredibly important to your business and your brand. Ideally, it will be the first thing people begin…
Your logo is incredibly important to your business and your brand. Ideally, it will be the first thing people begin…
There was a brief time when simply having a social media profile could set your company apart from other businesses.…
When you are publishing online content—whether that means social media posts, blog posts or website content—you need to consider your…
When you write a meta description, it should be a summary of the general information offered on the page. Many…
Email marketing has been around for decades, and it’s still relevant today. After all, once you build out an email…
When you look at how people conduct searches, things have certainly changed over the years. It used to be that…
You know that you want to use blog posts as a significant part of your content strategy. They give you…
If you’re considering search engine optimization (SEO) and content creation, you may simply be trying to figure out what type…
A landing page can be one of the most vital parts of your website. While generally a standalone page, its…
To some degree, a call to action (CTA) simply guides your reader. In the final paragraph of a webpage, blog…
Social media can be a powerful tool for marketing your products or services. It gives you a chance to advertise…
You will sometimes hear people talk about SEO as if it doesn’t work. Maybe they’ve had a poor experience with…
Most people do not finish reading an entire article online, instead opting to skim and leave before they’ve read the…
If you run the exact same search on two different search engines, there’s a good chance you’ll get very different…
Search engine optimization (SEO) is typically not an overnight process. It takes time and consistency to increase your page rank.…
Email marketing can be very effective. As long as you have a list of potential clients that actively reflects your…
Google has recently been pushing back against an SEO trend that has been referred to as “parasite SEO.” In general,…
The goal of search engine optimization (SEO) is to generate organic traffic. A user types in keywords that are related…
Voice search features can be found on many different devices. Most people will run voice searches simply by using their…
Email marketing is a tactic often used to connect with repeat buyers or people who have signed up for an…
We offer a wide variety of services here at Content Customs, from website development to social media marketing to email…
We offer a wide variety of services here at Content Customs, from website development to social media marketing to email…
Search engine optimization (SEO) is the process of using keywords in your content that will direct organic web traffic to…
Advertisers often rely on the theory of urgency. This can be a powerful tool when trying to get the target…
Google recently faced an antitrust lawsuit where the company was accused of essentially being a monopoly. This is creating some…
You know well that the internet gives you access to millions of potential customers. Starting an online business today is…
When it comes to online shopping, there’s an epidemic of abandoned carts. Some studies have found that about 70% of…
If you’re considering social media marketing, it is important to identify your audience. You need to know exactly who the…
When some business owners think about search engine optimization (SEO), they want to focus on singular keywords. They have narrowed…
When looking at online shopping trends for 2024, researchers have noticed an interesting shift. In the past, there was often…
You know that blog posts can be beneficial on numerous levels. They provide information to your target audience. They help…
Here at Content Customs, we spend a lot of time helping people learn what they should do to make their…
Here at Content Customs, we spend a lot of time helping people learn what they should do to make their…
It’s no secret that most people use Google to perform an online search. Some reports claim that Google holds about…
When someone uses a search engine, they type in certain keywords or phrases and they are presented with a search…
Regardless of why you need content, one of your main goals is likely to encourage people to share it. Maybe…
When someone uses a search engine, they type in certain keywords or phrases and they are presented with a search…
It’s clear that keywords are very important when trying to attract traffic to your website. In some cases, keywords will…
People use social media sites every day. For many people, “going on the internet” simply means using these social media…
There are many different ways to address search engine optimization (SEO), and a comprehensive plan will usually incorporate many of…
In 2024, it’s a safe bet that many of your customers find your website through mobile marketing. This could be…
When it comes to online marketing, metrics are important. You need to be able to analyze the data to find…
Modern ebooks are very popular and some of them outsell paper books by a wide margin. Versatility is certainly part…
Artificial intelligence (AI) is still very new, but it’s already having a dramatic impact on the internet. Search engines are…
Your conversion rate can be very low, even when your website gets a lot of traffic. People are coming to…
When it comes to marketing emails, your first goal is to increase your open rate, or the percentage of people…
Online marketing has gone through many shifts over the years, depending on the types of platforms available and the target…
If you’re a business owner, you probably spend a fair amount of time considering your business’s reputation and online reviews,…
Search engine optimization (SEO) revolves around the use of content and keywords to draw organic traffic to a website. Users…
Here at Content Customs, we can help you with many different online marketing efforts. These include search engine optimization (SEO)…
It can be difficult to compete when running an online store. Online shopping is clearly becoming more popular and lucrative…
Google has recently put out a handful of updates, including the March 2024 Core Update and a spam update. This…
If you’re running a website, you need to pay attention to your bounce rate. This is the rate at which…
Artificial intelligence (AI) has been developing very quickly. At the forefront of the effort is a company called OpenAI, which…
When many people consider search engine optimization (SEO), they start by thinking about their own goals. Maybe they want to…
There’s an old saying in business that the three most important factors are location, location, location. Much of this viewpoint…
Ideally, every person who tries to contact your company should come away thinking that they had a good customer service…
When considering keywords and search engine optimization (SEO), you may want to consider using geo-targeted keywords. These are specific keywords…
Social media has forever changed the way that people communicate with one another. It helps people connect across all corners…
Microsoft was recently sued, along with OpenAI, for its use of patented written material to train their artificial intelligence algorithm.…
Ideally, you want your business website to make conversions for you. As long as you can direct traffic to the…
AI (artificial intelligence) has already had a major impact on numerous industries. This is not without controversy. For example, the…
The new year is fast approaching. It’s a chance for you to consider what your company has accomplished over the…
Email marketing can be very effective when done correctly. Unfortunately, it can also be very ineffective when certain mistakes are…
Reports from the summer of 2023 show that social media use declined over the previous 12 months. People are using…
A user-friendly website is incredibly important. One of the biggest reasons for a site with a high bounce rate (in…
Black Friday is the name usually used to refer to the first Friday after Thanksgiving. This is not technically a…
Is your online store ready for holiday shopping? Midway through November, many people have already begun their Christmas shopping. That…
Social media is widely used all across the globe. For instance, reports from this year claim that around 4.9 billion…
Since it launched, Facebook has always been free. Initially, there was no catch. As the site grew in popularity, Facebook…
When it comes to online marketing, many companies use email lists. Essentially, this is a collection of email addresses that…
When Twitter launched, it was a free social media service. The platform, now known as X thanks to re-branding from…
Reels are a type of content that can be posted on Facebook and Instagram. A Reel is essentially a short…
Sometimes, the information you want to deliver to your audience doesn’t fit in something as small as a blog post…
Many consumers use social media apps to interact with brands. These apps include common social media applications such as Facebook,…
A website contains numerous different pages, each with a different goal. This starts with the homepage, but it also includes…
The goal of search engine optimization (SEO) is to increase your search results ranking. Generally, this is geared around Google…
When it comes to branding, one of the most important things to remember is that consistency is key. This is…
Keywords are an intrinsic part of search engine optimization. Even if a site has useful information that someone is intentionally…
As a business owner, one of the most important things you can do is to determine how people are going…
When it comes to email marketing, few things are as important as the email open rate. You’re not going to…
As a business owner, you’re seeking as much social media engagement as you can get. It’s not just about presenting…
Linking is an important part of SEO, but perhaps not in the way that you expect. For a long time,…
In a sudden move, Elon Musk has decided to rebrand Twitter. It is now going to be called X. This…
As the owner of a business that has an online presence, you may feel frustrated with negative online reviews. Maybe…
As the owner of a business that has an online presence, you may feel frustrated with negative online reviews. Maybe…
If you’re considering ways to market your company online, social media marketing is certainly one thing that you’re going to…
Social media seemed to rise up to take the internet by storm. It existed for a long time, on the…
Search engine optimization is a tactic used to draw traffic to your website. Quite simply put, it focuses on the…
The first interaction that many potential customers have with your brand is when they see your logo. They may be…
Ever since the early days of social media, with sites like MySpace and Friendster, APIs have been used. These are…
The world is changing, and nowhere is that more clear than in the tech industry. Lately, search engine leader Google…
When creating content for your social media profiles, the goal is to get your audience to share that content. You…
The internet is not static. It’s always evolving. It’s changing depending on consumer trends, technological development, devices that are being…
Over the years, there has been a major shift to online shopping. During the pandemic, this naturally soared to new…
Creating quality content, naturally, should be at the heart of your SEO efforts. You need to get keywords on your…
AI has been changing quickly. With the release of ChatGPT, which was developed by OpenAI, people gained access to an…
Websites have become more focused on videos and images in recent years. But it’s important to remember that text is…
Without traffic, even the best website in the world won’t create any conversions. You could have incredible products at a…
Part of the reason why search engine optimization is so important is that people increasingly shop on their devices. When…
An engaging website is critical to your success. It’s not simply enough to have a website, as it used to…
AI content has certainly been in the news a lot lately. This began with the launch of ChatGPT, which is…
Some people act the same on the internet as they do in real life. But many people will change significantly.…
If you are doing online marketing, we can help here at Content Customs. One of the benefits of working with…
When it comes to search engine optimization, people are often very focused on what they should be doing. They know…
It may be time to forget everything that you know about SEO. Many people assume that the process is the…
Social media is clearly a way to expand the reach that your brand has and to find a new or…
It sometimes feels like the world becomes a bit smaller every day, and that is especially true when considering connections…
When considering how to optimize your website, it can sometimes be helpful to dig into the psychology behind a Google…
If your website suddenly starts getting less traffic than it has been in the past, you’re certainly going to notice…
Voice search features have changed the way that people use their devices. These searches can be carried out on a…
Social media changed the way that businesses interact with their customers forever. When social media sites first came on the…
An effective call to action (CTA) is a very important element to add to your website. It prompts your readers…
You know where you want to take your business in 2023 and beyond. You have dreams of exciting growth and…
It takes time, effort and investment to rank on the first search results page. The old days of the internet,…
Web traffic stems largely from SEO. You put the proper keywords on your website so that someone using those words…
It’s sometimes difficult to come up with content that will connect with your customers. Maybe your company has one main…
Do you ever feel like it’s incredibly hard to get positive online reviews, while the negative reviews just pile up?…
The holiday shopping season is upon us, and it’s important to make sure that your web presence is ready. While…
Your social media profile is essential for your company. It is likely one of the first ways that people are…
By its very nature, the tech industry has always changed fair quickly. However, recent shakeups at Twitter and Facebook have…
Smartphones have existed since 2007, and it’s now been long enough that most people in the United States expect everyone…
On sites like YouTube, video ads have long been seen as the most important advertising content, both now and in…
SEO tactics are based on search rankings, and that typically means writing to address the Google algorithm. This is what…
When you’re looking for new content, SEO services, online ads and much more, you have options. Some people choose to…
When choosing keywords to optimize for, you need to first consider how people are going to find your site and…
Quality scores have been debated for years, as people wondered if Google checked the overall quality of a site, using…
One of the first things that you should do when considering your content strategy is to determine what audience you…
One of the major benefits of the internet is that it allows you to find a niche market anywhere. In…
For many years, online ads have been virtually controlled by two companies: Facebook and Google. This duopoly handled the lion’s…
On the final day of August, it’s clear that we’re moving into the fall and the holiday shopping season that…
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll hire a…
You have probably already heard one of the strongest myths in the business world, that there is no such thing…
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going on, but…
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game the Google…
There are many different theories about how you should set up your online content to make it impactful. And the…
When the pandemic started two years ago, people took heavily to online shopping. Some of it was just convenience. Businesses…
It’s frustrating the first time that you see a negative review of your business. Maybe it’s on Facebook, Google, Yelp…
In the early days of social media, sites would rise and fall rather quickly. MySpace’s peak only lasted for three…
Search terms used to be based mostly on simplicity. If someone wanted to look for a repair shop in West…
The tagline for Reddit is that it is the “front page of the internet.” It’s a place where you can…
When your company produces content for social media, you are certainly hoping for interaction. You want people to click on…
Many people start reading an article by skimming it. Say that they typed in the relevant keywords and found a…
There are two extremes when writing content. News sites and sports blogs tend to focus on current events. Breaking news…
You believe that your company offers tremendous value to your customers. You have high-quality products, your staff is friendly and…
When blogging first became popular, it was more like social media than a professional platform. It was a way for…
When users turn to a search engine, they have a goal in mind. As you create your own site and…
It’s clear to you that having a high bounce rate is a detriment to your business, making it an important…
Any business can benefit from Search Engine Optimization (SEO) on any stage, whether they are doing business internationally or domestically.…
You can use your social media presence in a lot of different ways, but they all need to stay true…
If your site’s content was lacking or nonexistent and you recently added new pages or new content on existing pages,…
A call to action (CTA) is an important part of your content in many industries. You don’t just want to…
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at least from…
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at least from…
As you research how to get more traffic to your website, you’ve probably run into people talking about organic traffic.…
When users turn to a search engine, they have a goal in mind. As you create your own site and…
Have you ever thought about letting an AI write your website? Artificial intelligence has been used in many different areas,…
As marketing strategies continue to evolve, entrepreneurs are looking for ways to stay ahead of the curve. One technique emerging…
Back in the days when mobile phone users had to pay for every single text that they sent or received,…
Search Engine Optimization (SEO) can be done, in part, through the use of optimized content on your website. You can…
Many types of technology rise and fall. Consider sites like MySpace or Xanga, which had their day and then faded…
It’s clear that most people tend to use search engines fairly frequently. However, the internet isn’t the same today as…
Email marketing has been around for decades. After all, the first email was sent more than 50 years ago, in…
Television ads do have their uses. Much of the time, they focus on creating brand awareness. Few people see an…
Sitemaps aren’t required for websites to be found by every search engine. However, they’re highly encouraged for websites, regardless of…
Google and Apple have long been two of the largest tech companies in the United States, and there are some…
It used to be that simply having a website was nearly a guarantee that you could increase your reach and…
Social media marketing has, in some ways, encroached on email marketing, but it has certainly not replaced it. People often…
Christmas is almost here, but that doesn’t mean that shoppers are ready. Many of them tend to put it off.…
People have always supported brands that they trust more than those that they don’t, but studies have found this is…
Posting content on social media is certainly a good way to build up your brand and attract new readers who…
Posting content on social media is certainly a good way to build up your brand and attract new readers who…
Posting content on social media is certainly a good way to build up your brand and attract new readers who…
COVID-19 changed the world in 2020. As the United States began to shut down in March of that year, people…
When you think of someone who is running a Google search — or using any other search engine — you…
Many websites have a Frequently Asked Questions (FAQ) page to give readers quick answers to questions that are often received.…
It’s clear that there is an inherent value in having content that people want to share. This is especially true…
Generally, when people talk about choosing keywords for a website, what they’re really talking about is choosing keyword phrases. With…
When you run a search on any engine, such as Google, you likely assume that no one else really takes…
It has been shown many times that blogging is an excellent way to increase organic traffic and page rank. Blog…
Like everything, SEO evolves over time. It changes. Some of this is inherent to the practice itself; i.e., people learn…
You’ve likely seen predictive text suggestions or autocomplete suggestions when running a search. In some cases, these just make it…
We know well that having a blog attached to your site can do wonders for your SEO. There are plenty…
Google searches in 2021 are often framed around questions, phrases and other uses of “natural language” to get a result.…
You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other…
It’s common for business owners to assume that content that works is going to work forever. Once product pages and…
If you ever wonder how it’s possible to choose keywords that users are going to search for, consider the fact…
Page speed measures how quickly a web browser can load all the elements of a page such as images, videos…
Having your web content go viral can bring in a ton of attention for your brand, but you don’t need…
The pandemic closed businesses and kept people home in many parts of the United States last year, and online shopping…
When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get…
One issue with social media marketing is that people often find their return on investment (ROI) harder to measure than…
Your goals with content marketing are many. They start with driving more traffic to your site. Beyond that, you also…
Predictive text is what Google uses to guess what you’re going to search for, often starting from the time you…
Many people think of the internet as something that will always be there. Yes, specific websites may crash or go…
You have a comprehensive site with dozens of landing pages, scores of main pages and category pages, and hundreds of…
Google has been working on an operating system called Fuchsia for a few years now. It has been tested on…
Back when people used to consult the phone book when finding new businesses and services, some companies opted for names…
From the perspective of running your website and trying to get consistent traffic, the Google updates can be frustrating. Just…
There was a time when social media was seen as a bonus or a benefit for businesses. People were interested…
During the pandemic over the past year-plus, life has shifted. People who previously went to the office began working remotely,…
The smartphone changed how we think of computers. In the past, a computer was a dedicated device that did little…
It’s clear that marketing is never going to be the same. The internet has changed everything, and that change is…
The case between Google and Oracle has centered around Google’s use of lines of code that were originally written for…
You must have an effective call to action (CTA) to get the most out of your content. You know what…
Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it…
Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs…
Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put…
Targeted ads are everywhere. Do one Google search for a new guitar, and all you see are guitar ads for…
It’s easy to understand that social media carries a lot of power and can open doors. Companies used to need…
The right type of SEO is crucial to your success and the success of your site. The internet is not…
Your site’s bounce rate is important. This is the measure of how many people come to your site and then…
When Jeff Bezos founded Amazon in his garage in 1994, thanks in large part to a quarter of a million…
Record-breaking numbers may be on the way for tech companies that run online ads, reports claim, as the numbers for…
We often say things like “the internet changed the world” and yet still think about a world where we have…
Don’t think of online reviews as something extra for consumers, a small piece of the puzzle that they use when…
Google is often thought of by end consumers as its own company, but it is actually owned by Alphabet. This…
Not all online audiences have the same reading level, nor should you expect them to. This is why it’s so…
A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies…
We are a society that is so interconnected and dependent on the internet that it’s easy to imagine that our…
The human population is moving toward an astounding 8 billion people and should get there in just two years. By…
Have you ever wondered if the difference between making a conversion on your website and not making one is simply…
Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms — most notably,…
You have a lot of things to consider when crafting your website content. How does it fit with your brand?…
Reviews are massively important for online sales. A buyer on Amazon, for instance, may not even click on a product…
When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some…
Off-page search engine optimization (SEO) is all about the tactics that you do outside of your website, including social media…
You started using social media before you even owned a business, as a simple way to keep in touch with…
You have a stunning website. It showcases your products, it answers some of the questions people have, it includes a…
Google and Oracle have been at odds for a decade, and it all centers around the use of computer code.…
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search…
A new documentary called “The Social Dilemma” has been making waves lately. It relies largely on interviews with tech insiders…
Local shopping has changed during the COVID-19 pandemic. Yes, there has been a spike in online shopping, specifically centered around…
Every kind of business needs to have a solid marketing plan to be successful in its industry. With that said,…
It’s easy to get pulled into the trap of thinking of search engines like Google as nothing more than computer…
There are two ways that most people think about web content: the overall message and the specific keywords. In some…
How many times have you searched for the same thing on Google? Odds are, you’ve done it a lot. Maybe…
When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site needs to…
Did you know that Google was storing your audio recordings? If not, the news that they’ve stopped may come as…
Ask most people who are interested in SEO what their goals are, and they’ll tell you that they want to…
When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your…
Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and…
Have you been thinking about revamping your website, updating your SEO or running an online ad campaign? Maybe you just…
When trying to create effective web content, you need to think about more than simply what information that content provides…
Do you ever feel like everything you do is being tracked and recorded without your knowledge? It’s definitely a concern…
The amount of time people have spent online in the past few weeks has likely never been higher. It’s one…
While many businesses have ground to a halt during the COVID-19 pandemic, others have attempted to shift and adapt. For…
Social media absolutely gives you marketing opportunities and unique chances to get your products and services in front of your…
Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres –…
It’s not the way that anyone would have wanted it, but online shopping has seen a massive surge lately. COVID-19,…
The internet offers seemingly limitless possibilities for marketing and contacting potential consumers. A company in any part of the country…
People often feel like Facebook keeps the mic open on their phone and listens in on their conversations. How else…
One of the big worries that people have with a call to action is simply that they’re going to annoy…
If you have ever used a site like Pinterest, you’re familiar with the concept of the rather similar Google Collections.…
Facebook has more users than any other social media platform. As a company, it also owns some of the other…
Getting traffic to your site is only half of the battle. You also need to keep people on the site,…
The beauty of targeted ads is that they can focus directly on people who have already expressed an interest in…
You know that online marketing is important. You want to increase your digital footprint, improve your page rank, create fresh…
Search engine optimization (or SEO) is a crucial marketing strategy that you should employ for your business. The process entails…
When you start researching content creation, you get a lot of advice to create more content or that the frequency…
Reviews are a huge part of the online shopping experience. For many potential buyers, they are the difference between making…
Google Trends is a simple way of tracking interest in a topic over time. You can use the pre-selected times…
Social media started long before Facebook in the early 2000s, but Mark Zuckerberg’s launch really defined the space. More than…
If you check your Google rankings and you don’t like where you’re sitting, it’s natural to decide that you need…
When people set out for any type of event that requires planning, they tend not to want any surprises. This…
Although “Googling” is now synonymous with searching for information, Google is far from the only search platform
For many businesses, the goal of a platform like Instagram is exposure. You may not make direct sales off of…
Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By…
For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With…
What is the first thing you look for when it is time to buy a new product or service? If…
As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to…
Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that…
Today, startups pour extensive resources into chasing the latest search trends and SEO tactics. While this strategy can yield benefits,…
Your web content serves a few purposes, from drawing search traffic to establishing a ranking order to providing useful information…
Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as…
Over the years, web searches have changed and shifted dynamically. Computers shrank. Desktops arrived in every home. Laptops flooded college…
With shoppers already on the hunt for the hottest holiday gifts, tis’ the season for startups and small businesses to…
Don’t assume your website is done being built just because it went live. Maybe you put a lot of time…
Although it is hard to believe, the annual holiday shopping season is just around the corner. Small businesses hoping to…
When considering keyword strategies, most people simply want to rank as highly as possible for the most common, popular keywords…
Owning and operating a startup or small business can be a time-consuming and stressful endeavor. However, based on recent reporting…
Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put…
Marketing to consumers who are increasingly focused on bite-sized, visual content often requires skill, patience and
Excuse the pun, but you’re worried about selling yourself short. In your efforts to reach your audience and educate readers,…
The season of giving came a bit early this year for small business owners and site development teams. Based on…
It’s almost like Google does not care about leaks when it comes to their phones. There were a ton of…
Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page
Apple once again captured the headlines and the attention of users eager to take advantage of the next generation of…
Measuring an eCommerce website’s performance in today’s information-rich online marketplace is a daunting task
When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general…
Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study that unearthed…
When did you sign up for Facebook? If it was any time in the last 15 years — the site…
Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages. These sophisticated…
There are readers who want to delve into every article they read, approaching each new page the same way they’d…
In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust
Facebook is the largest social media network in the world. For a website that started in a dorm room and…
Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents
When you create content, one key element is writing information that those in your target audience are actively searching for.…
As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more popular platforms…
Undoubtedly, one of the most important things about online marketing is simply knowing your audience. Where you reach out to…
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics in an…
Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many…
Google and Amazon continue to fight for prime position on the net, trying to draw as many advertising dollars as…
In the American business world, the government has a fair amount of control in situations that involve monopolies, as they…
AdSense is the major player in online advertising, as the Google-powered platform makes it simple to get ads in front…
Social media is often branded as a way to connect with friends and family members. While it does that, the…
Google and Amazon are two of the biggest tech companies, always striving to make that next innovation and corner the…
Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to…
Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering
Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of…
Google’s Dragonfly project has been incredibly controversial since the public first learned that it existed. The project
Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity
At some point, it feels like companies and platforms in different technology spaces are bound to overlap. They begin to…
In a recent fiery announcement, Mozilla Firefox went on the offensive to point fingers at several search engine giants claiming…
With social media marketing and online marketing in general, you’re trying to create communication between the company
In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads…
In 2018, Google rolled out the Duplex AI system. The goal was to give customers a new, easier way to…
It is no secret that today’s netizens rely heavily, some almost exclusively, on mobile access to site content. Ensuring an…
When you say that you’re interested in social media marketing, what you really mean is Facebook marketing. At least, that’s…
Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is only one…
Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all…
Facebook has to walk a fine line when it comes to brand interaction and more “traditional” social media, which aims…
The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided…
Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which brought developers,…
When you use Google services and devices, the company saves a lot of data about the way you use them,…
In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online advertising space.…
When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying…
Earning a positive, four- or five-star, review from customers is not easy in today’s highly competitive business environment. However, startups…
Like it or not, you can do a lot of things online simply by speaking to your phone, your computer…
In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities.
Have you ever felt like it was too hard to really run Google searches based on the date? A lot…
In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed…
Facebook got out of the news game over a year ago. They did not abandon it altogether, but they cut…
Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As…
You listen to a great podcast at work, but it’s on someone else’s phone. It really sticks with you, and…
Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating
You use Facebook to talk to customers and clients. It’s an easy way to answer questions, provide support, gather feedback…
In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data…
An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive…
Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social
Do you ever feel like the big downfall of social media is that it’s all too open and exposed? The…
Protecting the integrity of the information on social media sites continues to be a hot-button issue. Recently, Facebook broke new…
In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public.…
An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing
Your search engine optimization tactics likely focus almost extensively on Google. It’s a natural move for most businesses, as Google…
According to the New York Times, last month, Facebook CEO, Mark Zuckerberg allegedly set in motion plans to fully integrate…
LinkedIn’s recently published comprehensive guide to social media management is a must-read resource for startups
The internet is such a massive part of our day-to-day life in 2019 that it’s easy to forget just how…
Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step…
Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve
As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation…
As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around…
Google quickly realized that the Assistant artificial intelligence program would be a hit when they paired it with smartphones and…
Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns
Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That’s why it’s…
Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a…
Voice search isn’t a fad. It isn’t a trend. It isn’t some new attempt at technological advancement that is going…
The lure of social media is simple: connection. In the past, branding efforts focused around building up a brand and…
Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this…
Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics…
Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season.…
In the early days of the internet, search engines were still brand new and there was uncertainty about which ones…
Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services
Overall traffic means nothing with a low conversion rate. That’s the one key number your analytics need to revolve around.…
As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the…
Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local…
When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their…
Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the…
When deciding what content to put on your site, you always want to have fresh, unique content that does not…
Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user…
Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic,…
Google’s recent debut of the intuitive search feed, Discover, for U.S.-based mobile users comes fresh off of the heels of…
You know that most people don’t have a lot of time when they search for something on the internet. In our…
In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to…
So far, Google has not officially launched a censored search engine for use in China. It may never do so.…
In today’s highly competitive digital marketplace, attracting new leads and building long-term client relationships
Smartphones have officially taken control of the internet. People use them to search more often than they use desktop or…
With a seemingly never-ending stream of high-profile data breaches, network penetrations and other malicious online
Search engine optimization is one of the keys to your online marketing strategy. It’s critical in today’s competitive market, as…
With leading search engine providers heavily focused on enhancing overall user experiences, hosting content
To get your site to rank as highly as you can on Google, the most widely used search engine by…
Although it is hard to believe, Google is now celebrating 20 consecutive years of helping organize and make information accessible…
Effective search engine optimization must cater to Google’s algorithm to achieve a high rank, but that should not mean ignoring…
Efforts to combat the spread of fake news, misinformation or otherwise false and misleading content online is rapidly becoming a…
Preparing to capture consumer interest during the upcoming holiday spending spree requires meticulous planning, focus
From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid access to…
Each day, your clients and potential new leads interact extensively via a wide range of diverse social media sites. Does…
Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to…
You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to…
Veteran-owned, led or founded businesses received a significant helping hand from Google’s recent announcement discussing
Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search…
One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out.…
Announced earlier this year, Google’s “Speed Update” is officially beginning its rollout. This means that loading times on mobile will…
There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics…
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been a top…
Landing pages are an integral part of just about any digital marketing campaign. Whether they’re designed for PPC, email marketing,…
Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising…
Whether you’re an experienced content marketer or an employee of a small business asked to begin writing posts for the company…
Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of…
Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed
Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one…
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and…
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It…
Content readability should always be in the back of your mind whenever you’re creating a blog post, website copy, product…
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends
Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking…
When trying to market a website, app, or any other internet entity, marketers’ go-to strategies most often involve using 3rd…
When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly…
With Google’s mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply…
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs…
Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this…
There’s a lot of talk these days about whether or not traditional advertising is “dead.” Some argue that the Mad…
The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn’t seem…
Google’s Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose…
When it comes to local SEO and marketing, many small businesses simply don’t have the time or resources to devote…
We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking…
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the early days…
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention…
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient…
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
Anybody involved with Internet marketing – and especially search engine marketing – has likely heard the news that Google will…
When Google’s Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes…
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content
Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and
Apple’s Swift programming language, debuted last year, has seen fairly wide use since its inception, counting LinkedIn, Yahoo Weather and…
On-page SEO is important in a number of ways. Not only do well-optimized site pages improve your chances of ranking…
Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For…
Last week, it was reported that Instagram now has a community of over 400 million active users, which makes it…
Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number…
You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred…
Do any SEOs concentrate on search engines other than Google? While many would argue that it’s important, trying to optimize…
Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that…
Google is no stranger legal action. Since its inception, the search giant has faced all sorts of lawsuits and accusations…
According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps…
According to Google’s internal data, the trend that every webmaster has been preparing for is now a reality: more Google…
One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do…
Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to…
A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness
Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook…
Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners…
Back in November, Google announced they’d be labeling sites as “mobile-friendly” in the search engine results when those sites meet…
Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time, it’s just…
When it comes to business recommendation sites, Yelp is undoubtedly the leader. It currently has around 86,000 local business accounts,…
A relatively new idea in the content world involves the notion that content marketing will become less and less sustainable…
The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have…
First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely…
The notion that the absolute best content will always get noticed without needing any promotion is slowly fading away. While…
The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content…
The lack of organic reach on Facebook has been a thorn in the side of many content creators and content…
It’s a trend we’ve been hearing about for years now: young people are paying attention to the news less and…
According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales.…
It’s commonly accepted that Google+ is nowhere near as successful a social network as Facebook or Twitter, despite having respectable…
Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information.
The internet has changed immensely since 1999. Besides simply being used by many more people for tons of new and…
Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies like Google,…
Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the…
A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts…
Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed…
Andrew Sullivan, well-known political blogger and pioneer of blogging as a journalism platform, announced his retirement
Google users may remember back in 2009 when live tweets started appearing in search results in near-real time. Google described…
If you’ve heard of Taboola, you’re likely pretty familiar with content marketing and the various publishing channels that can get…
Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or not your…
The main principle of internet marketing is the same in 2015 as it’s been for many years: content is king.…
The search engine wars continue. Earlier this month, we reported that Google’s search market share has fallen to its lowest…
Many might consider Google+ to be a black sheep among social media networks. Despite claiming to have around 540 million…
Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult.…
Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the…
A Pew Research report published last week has outlined some of the major trends in social media use over the…
When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook’s promoted posts,…
Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot…
The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will be learned…
You’ve probably run into it dozens of times: you click on an interesting article headline only to be taken to…
Even if you’re not familiar with the term “knowledge graph,” you’ve probably had experience with Google’s Knowledge Graph technology. Whenever…
If your business considers 13- to 17-year-olds its target audience, chances are good that you’re already using social media in…
Year-end lists of the top searches provide a snapshot of what people look for on the internet and how they…
The online marketing landscape in 2015 will look very different than it did even three or four years ago. Mobile…
According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only 19.5 percent…
The number of ads that Google runs on a daily basis is staggering. According to some sources, ad impressions from…
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out this now…
The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time…
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important…
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral…
Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies try to…
One of the most fascinating things about Apple, and arguably one of its greatest keys to success, has been its…
Mozilla’s Firefox browser definitely doesn’t have the popularity it once did. According to Adobe, Firefox was the second-leading browser behind…
The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some people believe…
Last month, content marketing powerhouse Copyblogger announced that it would be deleting its Facebook page. This
YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every…
Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview…
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can…
It’s that time again. Google’s Penguin 3.0 update has officially rolled out after about a year of silence, and the…
Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years: people love…
Apple’s iPhone 6 recently broke sales records, with over 10 million units being sold in a matter of days. This…
Forget everything you know about Google for a second and just ask yourself this: what is Google’s core purpose when…
Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing,
Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun…
Earlier this month, we reported how smaller social networks might be the future of social media. They potentially offer more…
Earlier this week, several sources reported that Google is no longer forcing users to create a Google Plus profile when…
It’s a question that’s been asked thousands of times in many different ways: will robots eventually perform every human task?…
Do you feel like your Facebook friends just don’t get you? Ever wish your online communities could be a bit…
John Mueller recently announced that Google’s Penguin 3.0 update is likely to launch sometime this year. Webmasters
Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the announcement was…
According to a blog post shared by Tarun Jain, Twitter is testing out a new feature that could seriously increase…
Well, it’s official – Google Authorship is done and gone. First they removed author photos, and now all author info…
At the beginning of this year, business consultant Mark Schaefer coined the term content shock to describe how the overwhelming…
Ok, you definitely won’t cry – in fact, you might even rejoice. In a blog post published by the Facebook…
In an apparent attempt to compete with the reigning web map service, Google Maps, Microsoft’s Bing has recently added some…
In order to comply with the Children’s Online Privacy Protection Act (COPPA), companies like Google, Facebook and Twitter typically do…
It’s common knowledge that Google has been purchasing startup companies of all types for years. According to this list, Google…
According to a new post on Twitter’s blog, your Twitter stream may soon start looking a lot more like your…
A serious Wordpress security vulnerability has been found by Nir Goldshlager, a member of the security team at Salesforce.com. The…
Google recently tweaked it’s algorithm in an attempt to provide users with more relevant and useful information during local searches.…
Back in May, the Court of Justice of the European Union backed the concept of the “right to be forgotten.”…
Sponsored content is an important part of today’s native advertising strategies. Native advertising pieces are intended to
According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be
It seems counterintuitive that social media users would actually be unhappy with services they spend so much time on, but…
China is currently the second biggest economy in the world behind the United States. At the same time, the Chinese…
In an apparent attempt to become more welcoming and persuade tentative users, Google Plus has dropped its famous “real name”…
The processes and effectiveness of link building have been under constant scrutiny over the past few years. Between Google’s anti-spam…
Between search, email, social networking, online mapping and a host of other services, it seems like Google has had its…
Last week we reported how net neutrality issues could have a profound impact on both Internet marketing and the way…
Almost exactly three years since Google introduced authorship markups to their search engine results pages, they’ve made a big change…
The issue of net neutrality, or an “Open Internet,” is a growing topic of debate that many have likely heard…
The term “organic reach” refers to the number of people that can be reached simply by posting content to your…
Press releases have long been considered a powerful SEO and marketing technique. A well-written and marketed press release can allow…
In a move that has been rumored about for some time, Amazon has finally thrown its hat into the smartphone…
Tech blogs and news outlets are backpedaling a bit after publishing a frenzy of reports claiming that a “supercomputer” had…
Pinterest, the popular online tool used to discover images and articles related to various interests and creative endeavors, will soon…
An extensive new post on the Bing Search Quality Insights Blogs gives readers a long list of reasons why Bing’s…
Rumors have long circulated that Microsoft would launch a competitor to Apple’s Siri voice assistant. After all, Microsoft’s line of…
If you’re desperate to see one of your pages rank highly in search engine results for a certain keyword query,…
Remember Ask Jeeves? If you’ve been online for a while you probably do, even if you haven’t turned your browser…
A new report published by comScore reveals search engine market share figures for December of 2013, indicating that while Google…
A new post published on the Bing Webmaster Blog by Duane Forrester, a Senior Product Manager for Microsoft Bing, weighs…
A new infographic from E2M Solutions breaks down the eleven most important changes that happened to Google search in 2013.…
Virtually everything related to paid search advertising campaigns trended upward over this holiday shopping season, with clicks,
According to one of Bing’s top twenty search lists released a few days ago, Beyonce Knowles ranked #1 for the…
A new report published by Search Engine Land indicates that search engine users place the highest level of value on…
You’ve probably visited a few blogs and websites that made you think, “this information is great, but haven’t I heard…
Matt Cutts, head of Google’s search spam team, has added yet another video to his series in which he instructs…
A new report published on Shareaholic indicates that traffic referrals from many social media sites, especially Twitter,
Matt Cutts, Google’s chief of battling search spam, is back with yet another video to tell us a simple but…
If you own or operate a small online business you would be wise to consider promoting it through the use…
New data published by comScore suggest that there was little change in the overall October search engine market share percentages…
Despite intensive advertising and awareness campaigns and promotions, including the “Bing It On” Challenge, Microsoft’s Bing
comScore recently released data for United States smartphone marketshare for September, and although the data has not
If you want your site to rank higher, you should strive to add as many pages to it as you…
Many companies are competing for your attention when it comes to local search, and it appears that Foursquare isn’t looking…
Apple hardware enthusiasts had a lot to talk about yesterday with the company unveiling their new and heavily updated Mac…
Matt Cutts, chief of search spam at Google, has been especially prolific with his question-and-answer videos as of late, and…
comScore just released its search market share report for September, and the figures reveal remarkably little change since August. Google…
Matt Cutts, chief of search spam at Google, is back with a new video in his ongoing series featuring a…
After revamping their desktop search experience earlier this year, Yahoo is back with a retooled search site for iOS, just…
Did Bing cook the books when they claimed that their “Bing It On Challenge” revealed that search engine users prefer…
Are Bing and Pinterest officially joining forces? Not quite, however, both companies are seeing an increase in their value and…
Matt Cutts, chief of search spam at Google, is back with another video in his series of YouTube question-and-answer pieces…
BlackBerry, the company whose name was once synonymous with the mobile business communications sector, has struggled
A new report published by Nielsen, analyzing the various ad types, indicates that while newer types of advertising are gaining…
When you’re thinking about a place to have dinner, you often imagine what you want to eat as opposed to…
Matt Cutts, chief of search spam at Google, is back with a new video in a series in which he…
During a special live event yesterday in Cupertino, Apple unveiled the two latest additions to its iPhone lineup. Tech junkies…
A news item published on Marketing Land suggests that social search engine Topsy, which also doubles as an analytics firm,…
A new report published by eMarketer suggests that a large portion of advertising revenue will shift drastically towards the mobile…
A new post published on the Bing Search Blog announced the demise of current Bing Shopping appraoch, which will now…
Yesterday marked the inauguration of Microsoft’s new “Bing For Schools” program, intended to support digital literacy (or at least how…
The lines between desktop and mobile devices continue to blur with a new post published on the Google Official Blog…
New comScore data is now available with insights on search engine market share data in the United States for July…
Google’s new quality guidelines may have you feeling a little frustrated, especially if you trade in rich content that can…
Old-school SEOers will still tell you that a blog post, or any page of content on the internet, should be…
If your website or blog site predominately caters to an English-speaking audience, it is all too easy to forget that…
By now, everyone’s accustomed to pulling links from news, entertainment and business websites and posting them on
A post published yesterday on the Google Official Blog reveals that Google is bringing back the Zagat mobile application for…
Matt Cutts, head of web spam at Google, is back with another video Q&A session, this time focusing on and…
A new customer satisfaction survey published by ForeSee Results does not bode well for most of our beloved search engines…
A new post published yesterday on the Bing Search Blog indicated that seven new categories are going to be released…
Most months, all the major search engines trade at least a few percentage points of market share, but from May…
The official Google Maps Blog published news yesterday of a significant upgrade to – what else? – the Google Maps…
If you’re an English-language Facebook user in the United States, you should see a new feature appear the next time…
How did the Bing search trends and activity change during the week leading up to the 4th of July holiday…
If you’re populating your website or blog with images, it’s a good idea to first make sure you’re doing so…
How, exactly, does Google decide the search results rank of a given web page? The simple answer is that nobody…
Google’s Search Quality Team posted an informative FAQ on the Google Webmaster Central Blog about filing a reconsideration request to…
Just over a week ago, we reported that indie search engine DuckDuckGo had passed 2 million searches in a single…
When you’re choosing images to put up on your site, who are you mostly concerned with – search engines, or…
Apple made their highly anticipated appearance at the Worldwide Developers Conference on Monday, and while they introduced
If you’re among the many who feel that Google digs a little too far into your personal life and violates…
If you have ever struggled to find the old photographs that you had previously pinned to Pinterest yourself, the photo…
Big changes came to Yahoo today, as the company has totally reinvented the appearance of their search engine results pages,…
If you’re at all concerned with watching what you eat, a new feature being added now to Google search should…
Remember way back in 2012, when the federal government forced legendary (perhaps notorious?) internet business mogul
According to Search Engine Land, the latest instrument of destruction in Google’s battle against web spam – Penguin 2.0 -…
While a recent comScore report indicates that Bing and Yahoo are slowly chipping away at Google’s dominance of the search…
Bing’s piece of the United States search market share pie grew bigger than ever before in April, all at the…
Matt Cutts, Google’s chief of web spam, is back with a new video, this time answering the question of what…
Just barely over one year ago, we discussed how a string of layoffs could mean the end of Yahoo search.…
According to Microsoft, Google isn’t the only search engine in town. That being said, Microsoft is designing another advertising plan…
The local business online review industry is absolutely booming, if the most recent earnings report from Yelp is any indication.…
After explaining why new pages drop in ranking over time and warning site owners about the dangers of purchasing a…
A post published yesterday on the Bing Search Quality Insights Blog explained the company’s thoughts in relation to search engine…
Although tablets are often considered “mobile devices,” most people aren’t carrying them around all day – instead, they’re spending plenty…
The majority of search market share gains that Google managed to make in the search market share in February were…
So, you found an existing domain name for sale and it just so happens to be available at a steal…
You posted a new page of content that you’re particularly proud of. You enter the page’s target keyword into Google…
Back in January, Google drastically redesigned how their image search feature works. Although the Google image search
The internet was swept up yesterday morning in rumors about the potential announcement of a Facebook phone, long awaited by…
If you logged online yesterday morning and forgot to check your calendar, you may have had some pressing questions. Is…
A recent study, conducted in 2012, of 3,000 adults in the United States found that more and more individuals are…
Apple Acquires WiFiSLAM, according to Reuters, was acknowledged by Apple as they stated that they are in the final stages…
Despite having just one-sixth of Google’s search market share, Yahoo isn’t giving up on search just yet – not even…
Are you planning on moving your website? Many site owners hardly give it a second thought when they decide they…
Who were the big winners and losers last month in search market share? According to a a new press release…
So your web site has been hacked – happens to the best of us, really. What’s the next step? Freak…
The ability for employees to work from home is not the only thing CEO Marissa Mayer is getting rid of…
Just a few days ago, Google released a very handy infographic entitled How Search Works. Even if you already consider…
In an apparent effort to streamline their various interfaces and give users better access to all their services, Google is…
Nearly 8.5% of all search engine click results bring users to Facebook, according to the 2013 Digital Marketing Report prepared…
If you weren’t already saying “why didn’t I think of that” with regards to photo sharing site Pinterest, you will…
Previously we discussed how Google’s global search market share had dipped slightly in December of 2012. Although we do not…
Well, at least Bill Gates has a reason to be biased when the word Microsoft is mentioned in a conversation…
Google is still the worldwide juggernaut when it comes to search engine market share, but a new report from Search…
Social media firm Wishpond has just released a new infographic describing how users typically interact with photo sharing web site…
The Super Bowl pulled in about 108 million viewers this past Sunday. But what did all of those people do…
Vringo, a company engaged in the innovation, development and monetization of mobile technologies and intellectual property,
According to recent report published by Search Engine Journal, there has been a major shakeup among the typical leaders within…
Google has been tinkering with their image search feature lately, changing from side-navigation to top-navigation for their search options menu…
If you need any additional convincing that your online advertising campaign should be targeting mobile devices, have a look at…
There’s an interesting post by Barry Schwartz over at Search Engine Land today about a company currently in the midst…
If you have never heard of the Archive Wayback Machine, get ready for a trip down memory lane – especially…
The results of a survey conducted last August by The Search Agency and Harris Interactive are now in, revealing that…
Experienced bloggers and site owners know that the best blogging and publishing tools are often the simplest ones. One of…
Of all the ways to monetize your blog – placing advertisements, selling merchandise, offering a premium membership – affiliate marketing…
While Google, Yahoo and Bing may have all modified the mobile versions of their search engines to make them more…
“Facebook” was entered into the various search engines more often than any other keyword, or keyword phase, in 2012, the…
As the weeks wear on, generating new topics for your website or blog can become a real chore. Some days,…
If you frequently use a mobile device to access the web, and especially if you sometimes suffer from a slower-than-ideal…
Photo sharing service Instagram made a lot of loyal users royally unhappy yesterday when they introduced their new terms of…
Under the fresh direction of Marissa Mayer, Yahoo has just announced a brand new advertising unit that should prove interesting…
It’s only been less than three months since Apple released their new iPhone 5 phone, which has sold over five…
It’s been about eight months since Facebook made the largest purchase in its short company history, acquiring photo sharing and…
People using mobile devices to access the internet increase every day and Google is responding to meet their needs, according…
Just a few days ago, we brought you the top searches of 2012 for Microsoft’s Bing search engine. Today, we…
A new press release published by comScore reveals that Monday of this week – Cyber Monday, in case you somehow…
Microsoft’s Bing announces their search engine list of the top search trends for 2012, and it’s about double the size…
Bing unveiled its Social Sidebar about six months ago, allowing users to see how the recent activity of their social…
A series of useful new interface tools have been incorporated into Google AdWords. If you log into your AdWords account…
If your business model depends at all on online reviews, listen up: search engine marketing company McKremie just released its…
According to the following news outlets, Google could be facing a major antitrust complaint from the Federal Trade Commission, or…
According to a recent post published on Search Engine Journal, Facebook-owned and operated Instagram is now adding
It is common knowledge among the majority of American SEO’ers that Google’s dominance, in terms of their overall share of…
A recent study published by WordStream determined that as of the third quarter of 2012, AdWords earn Google, on average,…
Last week, we discussed the new Disavow Links tool developed and released by Google that allows website owners and developers…
Despite nearly universal criticism of Apple Maps in iOS6, Apple has already sold 3 million units of its iPhone 5.…
Back in May, in the immediate aftermath of Google’s Penguin update, we talked about how sites were being down-ranked because…
If you are one of the many website owners or SEO marketers that are displeased with your search engine result…
If you have conducted a Google search for the phrase “completely wrong” anytime within the last several days, the image…
Although official comScore data for September search market share won’t officially be released until later today, Search Engine Land already…
As reported by Marketing Land, Twitter has launched a directory of user profiles with little fanfare in an apparent attempt…
According to a new exclusive report published by Search Engine Land, approximately 43% of all Google searches that are performed…
A little under a month ago, Microsoft issued an aggressive challenge to search engine users everywhere in the form of…
Did your business page on Facebook lose a significant number of fans yesterday and today? If so, do not be…
Earlier today, Eric Schmidt, executive chairman at Google, spoke in Tokyo about how Google has yet to release its own…
And lackluster may be a bit of an understatement. Although thousands are lined up to buy Apple’s new iPhone 5…
In a recent interview with TechCrunch, Mark Zuckerberg of Facebook discussed the company’s falling stock price, their
Apple officially announced the iPhone 5 yesterday, and while that’s good news for anyone looking to replace their dusty old…
Maybe Jeff Bezos and other executives at Amazon took the “Bing It On” challenge and liked what they saw so…
Two days ago we talked about how Bing is quietly trying to differentiate itself from Google by offering more than…
Bing vs. Google – which should you choose when you need to find something online? For most consumers, the decision…
Bad news continues to come down the pipeline for Mark Zuckerberg and company of Facebook, this time in the form…
A new study published by Chitika Insights indicates that Yahoo and Bing search engines are more popular among users of Internet…
As reported by David Angotti and recently published over at Search Engine Journal, a new Google job posting indicates that…
The statistical results of the SEOmoz industry-wide survey were published just a couple of days ago, making perfectly clear that…
As reported and published by Search Engine Land, search engine market share among the top five search engines, including Google,…
Beginning this week, Google will implement and enforce a new “pirate penalty” against web sites that regularly and knowingly violate…
Despite Facebook’s ongoing troubles, not all social networks are struggling. Yelp, the popular social restaurant and business
It looks like there’s no end in sight as additional concerns continue to surface for Facebook, if recent reports published…
Google, the biggest search engine company in the world, apparently has no problem spending extremely large sums of cash, even…
Back toward the end of May, we reported that Google had removed search marketing firm iAcquire from its indexes as…
Many new blogs, across the spectrum of virtually every conceivable topic imaginable, are created and started each and every day…
Google could face fines as high as $3.8 billion dollars imposed by European regulators, according to the Washington Post. Google…
A new report published by Rory Maher, Capstone Investment’s senior internet analyst, spells out some rather dreary news for Mark…
Way back in May, we reported on the aftermath of Google Penguin and how so many sites saw their rankings…
One of the best ways to get started with search engine optimization (SEO) on your website and drive customers to…
A recent post on Twitter indicates that Google released a new update to Panda just yesterday on June 25th. The…
A few days ago, Microsoft’s Bing search engine rolled out a total overhaul to its image search feature that will…
Niels Provos of Google’s Security Team published a new post today on the Google Online Security Blog, detailing the actions…
Just last week, we talked about some major upgrades coming to Apple’s mobile operating system iOS6, namely a collaboration with…
Apple unleashed a slew of new software and hardware products yesterday including the lavishly spec’d and absurdly priced Retina Display…
May was a busy month for Google as they rolled out 39 changes to their Google search algorithm. Changes include…
If you are trying to base your blog or website’s regularly-updated content around what is hot right at the moment…
According to a Sunday report from the Wall Street Journal, Google is developing a new suite of services and tools…
Hot on the heels’ of Matt Cutts’ announcement of Penguin Update 1.1, a search algorithm refresh to a major Google…
Ever since Google shook up the internet with its Penguin update over a month ago on April 24th, bloggers and…
Today marks the third day of live trading for Facebook shares after the company’s historic IPO last Friday. The initial…
It’s been approximately one month since the Google Penguin release shook up the internet with its controversial updates to several…
Sources including AllThingsD and VentureBeat are reporting that Google could be on the cusp of purchasing Meebo, a popular social…
The official comScore data regarding April 2012 search engine market share was just published and released a few days ago.…
A few months ago, we reported that Google was covertly bypassing Safari privacy settings for the primary purpose of installing…
April was a tumultuous month for search engine optimization (SEO), especially in light of Google’s Penguin Update in addition to…
At least somebody out there is concerned with your social media privacy rights, but you might be surprised to hear…
Google released a webspam update (now officially referred to as the “Penguin Update”) last week which has a lot of…
Yesterday, we reported that Google would soon be releasing a search engine update to reduce the website page rankings of…
According to a post published on the Google Webmaster Central Blog, Google will soon be launching another update aimed at…
It’s been a long time coming – six years, in fact, since rumors first started to emerge that Google would…
For all questions SEO-related, Google Webspam department head Matt Cutts is probably the person to ask. Cutts joined Google as…
As a website owner or blogger, building keyword lists in AdWords to account for things like keyword variations, plurals, misspellings,…
According to a post this morning on the Google Official Blog, Google will be making a new program entitled “Brand…
MDG Advertising recently released a comprehensive new infographic detailing public perceptions of the search market
A little over a week ago, we reported that upcoming layoffs and restructuring could signal the end of Yahoo’s search…
If your site or blog targets local customers, a slew of features included in Google’s new AdWords release should make…
Ever wish you had owned one of the fanciest smartphones available when you were a mere teenager? That dream is…
The evidence that technology is ever-evolving and occurring at a rapid pace can be seen in virtually every aspect of…
Yahoo has been struggling lately, losing approximately 2.3% of overall search engine market share over the past year. Google and…
A few of months ago, rumors were swirling that Google would finally release its hosted cloud storage service, tentatively called…
Most individuals would probably agree that the Google autocomplete feature, which automatically guesses the next
Most site owners and bloggers are eternally envious of Wikipedia, if for no other reason than the online encyclopedia’s apparent…
According to Search Engine Land, Google is working on a new algorithm that will penalize sites that attempt to “over-optimize”…
If you are a company that recently filed for a $100 billion IPO, the last thing you want on your…
The recently published comScore data regarding search market share for February of 2012 has now been made available to the…
Whenever a new website happens to attract the attention of the general population, it has a way of attracting a few…
As reported by the International Business Times and other sources, Google is looking to release its own version of Apple’s…
Yes, I said “MySpace,” not Twitter, not Facebook, or some other social networking website that’s actually relevant in 2012. Things…
SEO headlines have been ablaze with news and controversy regarding Pinterest, the hot new image-based social media site that has…
As reported by BetaBeat and other sources, the public’s desire for greater privacy when performing search engine queries took another…
Thanks to upcoming changes to Google’s privacy policies, everyone from consumer advocates and government
According to a survey conducted by AskYourTargetMarket, people aren’t so keen on Google’s decision to force targeted
If your site or blog deals with health and fitness-related information (and if it doesn’t, you might want to rethink…
If your website or blog still hasn’t made the jump to social media, a new study issued by Booth Business…
With SOPA, the Stop Online Piracy Act, in our collective rearview mirror, the tech community has now turned its attention…
You’re a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose…
Online copywriters need to keep two distinct but interrelated goals in mind at all times when writing content: convincing the…
Most bloggers monetize their blogs in the same way – placing ads throughout their site. While high-traffic blogs can easily…
According to a study by Jakob Nielson, 90% of users at the average website never contribute a single comment. Just…
In less than a year, YouTuber Dai Ling Ping has started a YouTube channel and gained over 25,000 subscribers strictly…
If there’s any one question that beginning, intermediate and advanced online content writers, as well as virtually any type of…
Every good blogger knows that her site will be incomplete without pictures. Photos and graphics, even homemade
“You expect me to believe popups can be useful?” In a word, yes. Although it may seem counterintuitive because “everyone…
First the good news: we conservatives do not completely stink at social networking. In fact, in certain cases, we are…
Think back to your days in high school for a moment. Do you remember the popular kids in your class?…
Social networking has become a virtual requirement for today’s entrepreneur and small business owner, both online and “brick and mortar”…
In the war for the 2008 Democratic presidential nomination, voters were left with a difficult choice between political upstart Barack…
In 2006, Emmy award winning comedian Stephen Colbert infamously introduced the concept of “Wikiality” on his show, The Colbert Report.…
When it comes to expressing an opinion about a film, everybody’s a critic. However, not everybody can successfully translate their…
There’s few things worse than spending hours crafting the perfect post, then finding a great place to put it (with…
There’s a lot of mystery behind black hat SEO. Most techniques tend to be delegated to the hushed whispers or…
The popularity of social media and the associated marketing of social media is moving at breakneck speed. Snooze now and…
Publisher and owner of Weblogs Inc., Jason Calcanis, grew ad revenue from $200 per day in September 2004 to as…
Thanks to the availability of wireless service, you can update your blog at almost any time. Also, with the ongoing…
Unless you’ve been hiding under a rock, you’ve probably heard about Internet call provider Skype. Made famous for allowing its…
The majority of homes and businesses have some form of wireless broadband service. In other words, an “always on” connection.…
Many internet marketers understand just how lucrative it can be to monetize your website by selling advertising space on the…
Is your company’s online presence failing to generate the interest, traffic, page rankings and ultimately, the revenue that you had…
Have you made the effort, worked through the hassle and put up the money to finally get that fancy website…
Regularly making comments on blogs can be a great marketing strategy for almost any website. There are millions of users…
Marketing tactics have been around since commerce began thousands of years ago. Well before the explosion of public relations and…
For many individuals, hobbies remain just that – hobbies. However, with the right balance of drive, creativity and business smarts,…
StumbleUpon and Digg are two sites that article marketers and the social network advertisers must take seriously. The sites are…
Back when I was young and foolish – now I’m just the latter – I wrote for an educational children’s…
When most people think of hosting, they are thinking of public cloud services; with good reason. Public cloud hosting services…
In order to be successful online it is critical that you improve the long-term exposure and search engine result success…
There can be a high level of value derived from guest blog posting for both the author of the content…
Hosting on a managed private cloud solution offers some major differences from hosting on a public cloud – mainly in…
It’s often difficult to imagine that every bit of information on the Internet has to be stored on some sort…
Though freelance writing can be quite a lucrative business, you need to have a solid client base in order to…
Search engine optimization, also known as SEO, can be quite useful in getting your website or blog noticed and read…
One of the most important aspects of running a successful website or blog is producing and marketing high quality content…
As a blog writer, one of your primary objectives is to obtain the ability to attract readers and convert them…
Every web designer dreams of developing at least one authority web site where users will return to based on their…
In today’s Internet marketplace, Search Engine Optimization, or SEO, is extremely vital to achieving and, thereafter, sustaining a healthy and…
Successful website design and development requires a significant amount of knowledge and creativity. In addition,
In a perfect world, search engines would order results based on the true relevance and accuracy of articles. In reality,…
If you are looking to learn how to create content that will drive a large amount of visitor traffic to…
Successfully operating an Internet business is no easy task. As part of virtually every market, there are literally thousands of…
Writing high quality content for your personal or business website or Blog can be extremely difficult, especially if you are…
It’s no secret that most individuals shoot for around 500 words when they write online content or order content from…
Eight years ago I had a Myspace account. It was all I could do to keep in touch with the…
Search engines were originally designed to assist users in navigating files and web servers across the Internet. In general, search…
While many start their blogs for fun, a blog can become a source of income seemingly over night. You may…
Taking the time to thoroughly research the topic that you intend to write an article on is likely a major…
So you are a blogger? Almost every day you are at that keyboard, plodding away, coming up with your next…
It is estimated that nearly one hundred new blogs are started every minute. Simple math dictates that a single day…
When you write blogs on a consistent basis, it can be easy to run out of subjects for your blog…
As with any pursuit in life, plateaus are often common and a fairly natural occurrence. Things that make the difference…
By now, most everyone has heard of Google and just in case you haven’t – Google began as a search…
Writing a video game script is quite a large undertaking for most individuals. This is especially true if the game…
Blogs have become a common addition to many websites across a large array of different and diverse industry types -…
Consistent blog writing can be a difficult task in that it requires that each blog post be creative, unique, well…
It is no secret why most individuals prefer eBooks over traditional books. Communication with electronic information is much faster than…
The flow of your website, although it may not initially be noticeable to your audience, can determine the level of…
Getting the word out on your web site will greatly increase the flow of traffic to the various pages throughout…
There is no point in writing content for a web site if you do not have an audience to read…
Some writers like to use anecdotes in content writing to prove a point, strengthen their story, or to give the…
Anyone who can type “free blog” into a search engine can create his or her own blog. However, that does…
Writing may seem like an easy job, but it actually takes a lot of work to write a readable, accurate…
Google is one of the most visited websites on the Internet. This means that writing content that Google will love…
Information overload, a concept that was introduced as early as the 1960’s, is more relevant now than ever. As the…
Many websites and blogs do not use images within their content. However, that does not mean that you should not…
Each day, millions of people post content to the Internet without compensation. Whether the medium is a blog, message board…
It can be difficult to keep all of your ideas within a clear and concise structure when writing content. For…
The proliferation of the Internet has created an entirely new industry: online content writing. There are many great online writing…
One of the often overlooked aspects of effective content creation is the idea of content format. If you have hundreds…
You can have all of the high quality content in the world and be ranking #1 across the various search…
There is really only one place where the thought of spreading a virus is a pleasant one – with Internet…
There are many advantages to being an online content writer. Aside from the obvious benefit of being able to work…
The advantages of at-home work, including flexible hours, competitive pay, and the ability to obtain an income without adhering to…
If you’d like to pursue a career as a content writer, you’ll first need to create a portfolio that is…
If you run a website or blog, then it is likely you are trying to get as much relevant traffic…
Web site content services can be defined as any online application of words that serve to promote or inform general…
One of the most effective marketing tools for an online web site or business is to publish a variety of…
One of the most frustrating things for web site owners or online entrepreneurs is learning how to write an effective…
There are a fairly large number of web site owners that have the ability and experience to comfortably write high…
One of the first and most aggravating problems of developing a web site is choosing the right domain name. This…
Anyone that works on the Internet knows the value of having a PayPal account. There are few companies that perform…
As an experienced content writer, I often receive offers from developers requesting that I consider entering into a variety of…
I’ve gotten a few requests to write this post and, to be honest, it’s probably about time. Creating a valuable…
As our staff of content writers continues to grow, we are constantly looking for new ways to reward our staff…
One of the major considerations of running an on-line content company, or for that matter, running any business, is how…
While there is really no standard format for designing Press Releases, most content companies that regularly design them have settled…
At Content Customs, we receive a high number of orders for eBooks. If you place an order for an eBook,…
When we first began preparing to expand our companies capabilities in selling high quality content, we enjoyed
For every web site owner or writing company owner, one of the primary considerations is having a solid Internet copy…
One of the things that I find plagues the Internet is the sheer amount of plagiarized content that some web…
Let’s be honest – For many content companies, either online or “brick and mortar”, consistently generating high quality content on…
One of the most common mistakes that beginning search engine optimization (SEO) content writers typically make is
At Content Customs, some upper management and editors work from local offices to better serve our clients. However, the lifeblood…
One of the most common and frustrating aspects of developing a web site that provides a high level of value…
I was discussing several options that centered around web site development with the owner of Content Customs today and he…
We get a great deal of applications at Content Customs from writers looking for freelance work. One of the first…
Thank you for taking the time to check out our Blog section at Content Customs. We have been in business…