Writing shareable content can be invaluable to your company. Depending on your target audience, there are a wide variety of options. You could write informative…
On the other side of the spectrum, however, is evergreen content. This is not connected to any specific timeframe. It should be as relevant a…
Listicles can be found on just about any topic you can imagine. Whether you are interested in video games, home redecorating, traveling, reading or exercise,…
There are certainly many potential benefits to having a corporate blog on your company website. From an SEO perspective, it helps you get more keywords…
When you are working on marketing emails, one thing to keep in mind is the Rule of One. This can help to simplify your emails.…
When it comes to social media marketing, your first goal is likely just to get important information or advertising material in front of your followers.…
GEO-targeted keywords are one thing to keep in mind when building out your content. Many people first think of industry keywords, which may relate to…
Markdown files are designed around AI crawlers. Rather than being focused on just the human reader, these files are created with certain signals for machine…
Dwell times can directly correlate to more conversions and sales. If your target audience is spending a significant amount of time on your site, you…
Active voice works best in many types of writing. It is punchy and to the point. It reads well for the audience. Active voice promotes…
Here at Content Customs, we offer a wide range of services to help you get the most out of your website. One of these services…
Yes, follow-up emails work, and they can be a viable part of your email marketing strategy. Often, you can increase your response rates and have…
You are likely well aware that many readers scan content. When they navigate to your page, they do not just start reading from the beginning…
When it comes to social media marketing, there are many tactics you can use to get more out of your social media profiles. You can…
When writing online content, it is very important to consider your subheaders. These are often formatted as H2s, meaning that the header is slightly smaller…
Email marketing can be very effective, but one of the main hurdles is just getting people to open the emails in the first place. You…
In many cases, your cell phone is always tracking your location. There are options in the settings to turn off location services. Specific apps may…
E-books have become very popular in recent years. These digital products can be read on a computer, a cellphone, a tablet or a dedicated e-reader,…
Email marketing can help produce new sales, especially among repeat customers. People who have already purchased your products in the past may have voluntarily signed…
When you are doing search engine optimization, keyword research is critical. You simply need to find out what keywords your target audience tends to use.…
It can often help to put a call to action (CTA) at the end of your content. This is true for on-site content, such as…
You feel like your website should get you a significant amount of traction. You know the potential value of e-commerce in the modern era, and…
Social media can be a very powerful tool for a new business. It can help you reach new customers and get information about your products…
You can certainly make the argument that long-form content is better in many ways. For instance, some reports claim that it gets higher rankings, which…
Landing pages are a critical part of a pay-per-click advertising campaign. Every time someone clicks on one of your ads, it takes them to a…
When it comes to social media marketing, it is tempting to try to do everything at once, but the reality is that it is often…
Blogs have been around for decades, and there are those who wonder about their viability in 2026. The internet has changed. Search trends have changed.…
SEO is changing in 2026, and one change is an increase in branded keywords. This essentially means using a brand name along with a more…
You should generally look for a bounce rate between around 25% and 70%. A bounce rate in the 20s is very good, while a bounce…
You should generally look for a bounce rate between around 25% and 70%. A bounce rate in the 20s is very good, while a bounce…
The way people use the Internet has changed significantly since the implementation of artificial intelligence (AI). People are still performing millions of searches per hour,…
Keyword research is an essential part of both search engine optimization (SEO) and getting your content to show up in AI search results. You need…
When it comes to social media marketing for a small business, one question people often have is how often they should post. Is greater frequency…
Abandoned cart emails can be an important part of your email marketing program. Did you know that up to seven out of 10 shoppers will…
A recent research report shows just how prevalent the internet is in modern society. Forty-one percent of adults in the United States claimed that they…
Keyword usage is changing, with modern users seeking summaries and contextualized answers rather than strict keywords or isolated information.
If your website does not have an FAQ page, you are missing out on significant benefits for both your business and your audience. Addressing frequently…
When it comes to website engagement, your website is always going to have a bounce rate. These are people who navigate to your site, perhaps…
When writing web content, it is generally best to use subheaders. Failing to do so can make everything look like a large block of text,…
When it comes to email marketing, there are many different types of email messages businesses send to potential customers. These can include news about new…
When it comes to email marketing, there are many different types of email messages businesses send to potential customers. These can include news about new…
There are certainly ways that web design tactics change over time. This often just has to do with technology. Modern web design for mobile devices…
Creating a branded website is not a “set it and forget it” process. A site needs constant attention and periodic updates, often referred to as…
Blogging can be an effective way to do search engine optimization. It is also a great way to get relevant information in front of your…
Answer engine optimization and search engine optimization are related, but operate differently. The overall goal of SEO for decades has been leading the user to…
Content marketing is incredibly important across a variety of industries. Online content can include blog posts, white papers, e-books, press releases, social media posts and…
Content marketing is incredibly important across a variety of industries. Online content can include blog posts, white papers, e-books, press releases, social media posts and…
When many people consider their web content in the context of web design, they are really just thinking about the specific content they want to…
It is no secret that the way people approach the internet has been changing. To some degree, this started with social media, which brought users…
Social media has certainly evolved over the years, as has the role that it plays in people’s lives. Early social media platforms like Xanga or…
Social media has certainly evolved over the years, as has the role that it plays in people’s lives. Early social media platforms like Xanga or…
If you want to get more engagement with your blog posts, the first step is to ensure that you are publishing quality content. Your content…
Many people who run a search through Google see a standard of 10 search results on the first page. This has become more complex in…
When people are getting started with blogging and trying to expand the reach of their website, one of the first questions they often ask is…
Initially creating web content is one of the first steps to take, both in providing information to your readers and working on search engine optimization…
Bulleted lists or numbered lists can be a very important part of your online content. The main reason for this is simply that your audience…
Bulleted lists or numbered lists can be a very important part of your online content. The main reason for this is simply that your audience…
Your social media profiles can be an excellent way to build brand recognition and connect with your audience. Social media gives brands a unique opportunity…
When people use their Google accounts, they have the option to turn off certain tracking features. Google is not supposed to collect any data from…
Search engines have long driven the Internet, which is why search engine optimization (SEO) is so important. It is the process of using keywords and…
When someone types a keyword into Google, it creates a search engine results page, or SERP. Technically, Google will usually return numerous pages, depending on…
Google has long been king of SEO, and most SEO efforts are focused on increasing search results on Google’s own SERPs. At the same time,…
The basis of search engine optimization (SEO) is using keywords that are going to help your site, or various pages on that site, rank highly…
When writing blog posts or creating other types of web content, it is important to consider exactly how this content should be crafted for maximum…
Research shows that zero-click searches are becoming more common. For instance, in March 2024, these accounted for roughly 24.4% of searches in the United States.…
When you’re looking for advice on how to write content that is engaging for a reader, you’ll often see that it’s wise to use subheadings.…
Social media content can be a great way to ensure that your profile is active and engaging for your customers, which can potentially expand your…
When people decide to do search engine optimization, it often starts with keyword research. They’re trying to get more organic traffic, so they simply need…
As AI continues to develop, it’s being integrated into many different apps and online platforms. Some companies use AI for chatbots, for example, while Google…
If you’re trying to draw more traffic to your website, you know that additional content may be the way to do it. You’re hoping that…
Email marketing can be very helpful for your business. It gives you a fast and easy way to get these marketing materials in front of…
Are you looking for ways to get more web traffic to your site? Maybe you know that the site provides valuable information to your target…
You know that you want to drive more traffic to your website by refreshing or adding to your content. You plan to use SEO tactics…
When asked how their SEO performance has looked in recent months, most people cite moderate improvement. In one study, this was true for 48% of…
When doing search engine optimization (SEO) or creating content for your website, one thing to consider is what search terms will actually bring people to…
Artificial intelligence can be used in many different ways. But one thing that has been gaining traction lately is that people are using AI programs…
In the past, running a Google search meant getting a results page filled with relevant links. This was largely based on the content of the…
As a business owner, it may be clear to you that you need to focus on social media marketing. There are billions of people online…
You’ve been running your website for years, and you’re constantly adding new content. Maybe you’re drafting new product pages or running weekly blog posts. You’re…
Your logo is incredibly important to your business and your brand. Ideally, it will be the first thing people begin to recognize. If they see…
Your logo is incredibly important to your business and your brand. Ideally, it will be the first thing people begin to recognize. If they see…
There was a brief time when simply having a social media profile could set your company apart from other businesses. But those days are long…
When you are publishing online content—whether that means social media posts, blog posts or website content—you need to consider your audience. It’s very important to…
When you write a meta description, it should be a summary of the general information offered on the page. Many people see this and read…
Email marketing has been around for decades, and it’s still relevant today. After all, once you build out an email list, you theoretically have direct…
When you look at how people conduct searches, things have certainly changed over the years. It used to be that you needed a desktop computer—or…
You know that you want to use blog posts as a significant part of your content strategy. They give you a chance to promote new…
If you’re considering search engine optimization (SEO) and content creation, you may simply be trying to figure out what type of content will be most…
A landing page can be one of the most vital parts of your website. While generally a standalone page, its primary purpose is to drive…
To some degree, a call to action (CTA) simply guides your reader. In the final paragraph of a webpage, blog post or other type of…
Social media can be a powerful tool for marketing your products or services. It gives you a chance to advertise and connect with your target…
You will sometimes hear people talk about SEO as if it doesn’t work. Maybe they’ve had a poor experience with it. They tried to do…
Most people do not finish reading an entire article online, instead opting to skim and leave before they’ve read the whole thing. It’s important to…
If you run the exact same search on two different search engines, there’s a good chance you’ll get very different results. This can make things…
Search engine optimization (SEO) is typically not an overnight process. It takes time and consistency to increase your page rank. Though there are cases in…
Email marketing can be very effective. As long as you have a list of potential clients that actively reflects your target audience, you know that…
Google has recently been pushing back against an SEO trend that has been referred to as “parasite SEO.” In general, this refers to third-party products…
The goal of search engine optimization (SEO) is to generate organic traffic. A user types in keywords that are related to your site, and they…
Voice search features can be found on many different devices. Most people will run voice searches simply by using their phones. But there are also…
Email marketing is a tactic often used to connect with repeat buyers or people who have signed up for an email list intentionally. Many times,…
We offer a wide variety of services here at Content Customs, from website development to social media marketing to email marketing and ad campaigns. We…
We offer a wide variety of services here at Content Customs, from website development to social media marketing to email marketing and ad campaigns. We…
Search engine optimization (SEO) is the process of using keywords in your content that will direct organic web traffic to your site. If you run…
Advertisers often rely on the theory of urgency. This can be a powerful tool when trying to get the target audience to make a decision.…
Google recently faced an antitrust lawsuit where the company was accused of essentially being a monopoly. This is creating some serious legal challenges for Google…
You know well that the internet gives you access to millions of potential customers. Starting an online business today is nothing like starting a small…
When it comes to online shopping, there’s an epidemic of abandoned carts. Some studies have found that about 70% of carts get abandoned across all…
If you’re considering social media marketing, it is important to identify your audience. You need to know exactly who the content is for so that…
When some business owners think about search engine optimization (SEO), they want to focus on singular keywords. They have narrowed things down to one term…
When looking at online shopping trends for 2024, researchers have noticed an interesting shift. In the past, there was often a divide between consumers who…
You know that blog posts can be beneficial on numerous levels. They provide information to your target audience. They help you incorporate different keywords and…
Here at Content Customs, we spend a lot of time helping people learn what they should do to make their content better. They learn what…
Here at Content Customs, we spend a lot of time helping people learn what they should do to make their content better. They learn what…
It’s no secret that most people use Google to perform an online search. Some reports claim that Google holds about 82% of the market share.…
When someone uses a search engine, they type in certain keywords or phrases and they are presented with a search engine results page (SERP). They…
Regardless of why you need content, one of your main goals is likely to encourage people to share it. Maybe you are putting the content…
When someone uses a search engine, they type in certain keywords or phrases and they are presented with a search engine results page (SERP). They…
It’s clear that keywords are very important when trying to attract traffic to your website. In some cases, keywords will be used naturally; the website…
People use social media sites every day. For many people, “going on the internet” simply means using these social media apps on their phone or…
There are many different ways to address search engine optimization (SEO), and a comprehensive plan will usually incorporate many of them. This could include creating…
In 2024, it’s a safe bet that many of your customers find your website through mobile marketing. This could be through search engine optimization (SEO)…
When it comes to online marketing, metrics are important. You need to be able to analyze the data to find out if your marketing efforts…
Modern ebooks are very popular and some of them outsell paper books by a wide margin. Versatility is certainly part of the reason why. People…
Artificial intelligence (AI) is still very new, but it’s already having a dramatic impact on the internet. Search engines are beginning to incorporate the technology,…
Your conversion rate can be very low, even when your website gets a lot of traffic. People are coming to the site, but they’re leaving…
When it comes to marketing emails, your first goal is to increase your open rate, or the percentage of people who actually open the email…
Online marketing has gone through many shifts over the years, depending on the types of platforms available and the target audience. In many cases, modern…
If you’re a business owner, you probably spend a fair amount of time considering your business’s reputation and online reviews, and/or the reviews that your…
Search engine optimization (SEO) revolves around the use of content and keywords to draw organic traffic to a website. Users will type in keywords on…
Here at Content Customs, we can help you with many different online marketing efforts. These include search engine optimization (SEO) and pay-per-click (PPC) advertising. Both…
It can be difficult to compete when running an online store. Online shopping is clearly becoming more popular and lucrative than ever. Billions of people…
Google has recently put out a handful of updates, including the March 2024 Core Update and a spam update. This happens on a fairly consistent…
If you’re running a website, you need to pay attention to your bounce rate. This is the rate at which visitors land on your page…
Artificial intelligence (AI) has been developing very quickly. At the forefront of the effort is a company called OpenAI, which is now financially backed by…
When many people consider search engine optimization (SEO), they start by thinking about their own goals. Maybe they want to widen their reach to a…
There’s an old saying in business that the three most important factors are location, location, location. Much of this viewpoint stemmed from the fact that…
Ideally, every person who tries to contact your company should come away thinking that they had a good customer service experience. They received the answers…
When considering keywords and search engine optimization (SEO), you may want to consider using geo-targeted keywords. These are specific keywords that have a geographical location…
Social media has forever changed the way that people communicate with one another. It helps people connect across all corners of the globe. It gives…
Microsoft was recently sued, along with OpenAI, for its use of patented written material to train their artificial intelligence algorithm. That lawsuit came from the…
Ideally, you want your business website to make conversions for you. As long as you can direct traffic to the site, then the site can…
AI (artificial intelligence) has already had a major impact on numerous industries. This is not without controversy. For example, the New York Times has recently…
The new year is fast approaching. It’s a chance for you to consider what your company has accomplished over the last year and what you…
Email marketing can be very effective when done correctly. Unfortunately, it can also be very ineffective when certain mistakes are made. Some companies and business…
Reports from the summer of 2023 show that social media use declined over the previous 12 months. People are using social media less often and…
A user-friendly website is incredibly important. One of the biggest reasons for a site with a high bounce rate (in other words, people who leave…
Black Friday is the name usually used to refer to the first Friday after Thanksgiving. This is not technically a holiday, but it is when…
Is your online store ready for holiday shopping? Midway through November, many people have already begun their Christmas shopping. That said, only 41% claimed that…
Social media is widely used all across the globe. For instance, reports from this year claim that around 4.9 billion people have social media profiles.…
Since it launched, Facebook has always been free. Initially, there was no catch. As the site grew in popularity, Facebook started to use advertising revenue.…
When it comes to online marketing, many companies use email lists. Essentially, this is a collection of email addresses that have been voluntarily given to…
When Twitter launched, it was a free social media service. The platform, now known as X thanks to re-branding from Elon Musk, appears to be…
Reels are a type of content that can be posted on Facebook and Instagram. A Reel is essentially a short video, but users can also…
Sometimes, the information you want to deliver to your audience doesn’t fit in something as small as a blog post or a webpage. In order…
Many consumers use social media apps to interact with brands. These apps include common social media applications such as Facebook, Instagram, Reddit and TikTok. In…
A website contains numerous different pages, each with a different goal. This starts with the homepage, but it also includes things like product pages, informational…
The goal of search engine optimization (SEO) is to increase your search results ranking. Generally, this is geared around Google searches, as they dominate the…
When it comes to branding, one of the most important things to remember is that consistency is key. This is true of your brand whether…
Keywords are an intrinsic part of search engine optimization. Even if a site has useful information that someone is intentionally looking for, they will never…
As a business owner, one of the most important things you can do is to determine how people are going to look for your goods…
When it comes to email marketing, few things are as important as the email open rate. You’re not going to get a response from everyone…
As a business owner, you’re seeking as much social media engagement as you can get. It’s not just about presenting information to your audience. You…
Linking is an important part of SEO, but perhaps not in the way that you expect. For a long time, people believed that outbound links…
In a sudden move, Elon Musk has decided to rebrand Twitter. It is now going to be called X. This may be connected to X…
As the owner of a business that has an online presence, you may feel frustrated with negative online reviews. Maybe it seems like they’re more…
As the owner of a business that has an online presence, you may feel frustrated with negative online reviews. Maybe it seems like they’re more…
If you’re considering ways to market your company online, social media marketing is certainly one thing that you’re going to think about. Social media has…
Social media seemed to rise up to take the internet by storm. It existed for a long time, on the fringes, with online forums and…
Search engine optimization is a tactic used to draw traffic to your website. Quite simply put, it focuses on the keywords included on that site…
The first interaction that many potential customers have with your brand is when they see your logo. They may be testing out a product when…
Ever since the early days of social media, with sites like MySpace and Friendster, APIs have been used. These are application programming interfaces. They do…
The world is changing, and nowhere is that more clear than in the tech industry. Lately, search engine leader Google has been trying to downsize…
When creating content for your social media profiles, the goal is to get your audience to share that content. You certainly want them to learn…
The internet is not static. It’s always evolving. It’s changing depending on consumer trends, technological development, devices that are being used and many other factors.…
Over the years, there has been a major shift to online shopping. During the pandemic, this naturally soared to new heights. While many people are…
Creating quality content, naturally, should be at the heart of your SEO efforts. You need to get keywords on your site so that search engines…
AI has been changing quickly. With the release of ChatGPT, which was developed by OpenAI, people gained access to an artificial intelligence that was more…
Websites have become more focused on videos and images in recent years. But it’s important to remember that text is still a critical part of…
Without traffic, even the best website in the world won’t create any conversions. You could have incredible products at a great price point, but they’re…
Part of the reason why search engine optimization is so important is that people increasingly shop on their devices. When you’re trying to sell goods…
An engaging website is critical to your success. It’s not simply enough to have a website, as it used to be in previous decades. Everyone…
AI content has certainly been in the news a lot lately. This began with the launch of ChatGPT, which is an AI writing tool. Most…
Some people act the same on the internet as they do in real life. But many people will change significantly. Studies have found that the…
If you are doing online marketing, we can help here at Content Customs. One of the benefits of working with us is that we are…
When it comes to search engine optimization, people are often very focused on what they should be doing. They know that they need to get…
It may be time to forget everything that you know about SEO. Many people assume that the process is the same year after year, but…
Social media is clearly a way to expand the reach that your brand has and to find a new or larger audience. You can also…
It sometimes feels like the world becomes a bit smaller every day, and that is especially true when considering connections made on the internet. Even…
When considering how to optimize your website, it can sometimes be helpful to dig into the psychology behind a Google search. What is the search…
If your website suddenly starts getting less traffic than it has been in the past, you’re certainly going to notice the change. You may not…
Voice search features have changed the way that people use their devices. These searches can be carried out on a wide variety of devices, which…
Social media changed the way that businesses interact with their customers forever. When social media sites first came on the scene, they were geared around…
An effective call to action (CTA) is a very important element to add to your website. It prompts your readers to take a specific action…
You know where you want to take your business in 2023 and beyond. You have dreams of exciting growth and the development of the company…
It takes time, effort and investment to rank on the first search results page. The old days of the internet, when simply having a website…
Web traffic stems largely from SEO. You put the proper keywords on your website so that someone using those words will quickly find your business…
It’s sometimes difficult to come up with content that will connect with your customers. Maybe your company has one main product, for instance, and you’re…
Do you ever feel like it’s incredibly hard to get positive online reviews, while the negative reviews just pile up? You’re not alone. It has…
The holiday shopping season is upon us, and it’s important to make sure that your web presence is ready. While it is true that more…
Your social media profile is essential for your company. It is likely one of the first ways that people are going to get to know…
By its very nature, the tech industry has always changed fair quickly. However, recent shakeups at Twitter and Facebook have been a bit surprising. Many…
Smartphones have existed since 2007, and it’s now been long enough that most people in the United States expect everyone they meet to have a…
On sites like YouTube, video ads have long been seen as the most important advertising content, both now and in the future. This isn’t necessarily…
SEO tactics are based on search rankings, and that typically means writing to address the Google algorithm. This is what determines where pages rank based…
When you’re looking for new content, SEO services, online ads and much more, you have options. Some people choose to do it themselves. Others go…
When choosing keywords to optimize for, you need to first consider how people are going to find your site and what they’re going to expect.…
Quality scores have been debated for years, as people wondered if Google checked the overall quality of a site, using that information in search rankings.…
One of the first things that you should do when considering your content strategy is to determine what audience you want to reach. This is…
One of the major benefits of the internet is that it allows you to find a niche market anywhere. In the past, someone who lived…
For many years, online ads have been virtually controlled by two companies: Facebook and Google. This duopoly handled the lion’s share of online marketing, and…
On the final day of August, it’s clear that we’re moving into the fall and the holiday shopping season that comes with it. Major retailers…
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll hire a team to do so.
You have probably already heard one of the strongest myths in the business world, that there is no such thing as bad publicity. This cliche…
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going on, but the last two decades have…
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game the Google algorithm. They’re convinced that all…
There are many different theories about how you should set up your online content to make it impactful. And the truth is that different theories…
When the pandemic started two years ago, people took heavily to online shopping. Some of it was just convenience. Businesses were closed and the internet…
It’s frustrating the first time that you see a negative review of your business. Maybe it’s on Facebook, Google, Yelp or some other site. You…
In the early days of social media, sites would rise and fall rather quickly. MySpace’s peak only lasted for three years, starting in 2005 and…
Search terms used to be based mostly on simplicity. If someone wanted to look for a repair shop in West Virginia, they might search for…
The tagline for Reddit is that it is the “front page of the internet.” It’s a place where you can find communities — known as…
When your company produces content for social media, you are certainly hoping for interaction. You want people to click on the content and read it.…
Many people start reading an article by skimming it. Say that they typed in the relevant keywords and found a page that looked like it…
There are two extremes when writing content. News sites and sports blogs tend to focus on current events. Breaking news is king, and all of…
You believe that your company offers tremendous value to your customers. You have high-quality products, your staff is friendly and knowledgeable, and you always go…
When blogging first became popular, it was more like social media than a professional platform. It was a way for people to keep a journal,…
When users turn to a search engine, they have a goal in mind. As you create your own site and fill it with content, it…
It’s clear to you that having a high bounce rate is a detriment to your business, making it an important metric to watch. It simply…
Any business can benefit from Search Engine Optimization (SEO) on any stage, whether they are doing business internationally or domestically. The biggest corporations in the…
You can use your social media presence in a lot of different ways, but they all need to stay true to your brand identity. This…
If your site’s content was lacking or nonexistent and you recently added new pages or new content on existing pages, that’s a great move for…
A call to action (CTA) is an important part of your content in many industries. You don’t just want to provide information to the reader.…
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at least from an SEO perspective. If search…
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at least from an SEO perspective. If search…
As you research how to get more traffic to your website, you’ve probably run into people talking about organic traffic. They note that you can…
When users turn to a search engine, they have a goal in mind. As you create your own site and fill it with content, it…
Have you ever thought about letting an AI write your website? Artificial intelligence has been used in many different areas, and AI writing is the…
As marketing strategies continue to evolve, entrepreneurs are looking for ways to stay ahead of the curve. One technique emerging as a growing trend is…
Back in the days when mobile phone users had to pay for every single text that they sent or received, sometimes paying 25 cents each…
Search Engine Optimization (SEO) can be done, in part, through the use of optimized content on your website. You can use it to add relevant…
Many types of technology rise and fall. Consider sites like MySpace or Xanga, which had their day and then faded from the public eye. It’s…
It’s clear that most people tend to use search engines fairly frequently. However, the internet isn’t the same today as it was 10 years ago,…
Email marketing has been around for decades. After all, the first email was sent more than 50 years ago, in 1971. By the 1990s, it…
Television ads do have their uses. Much of the time, they focus on creating brand awareness. Few people see an ad for a car and…
Sitemaps aren’t required for websites to be found by every search engine. However, they’re highly encouraged for websites, regardless of the niche. A sitemap is…
Google and Apple have long been two of the largest tech companies in the United States, and there are some ways in which they overlap.…
It used to be that simply having a website was nearly a guarantee that you could increase your reach and your sales. But that era…
Social media marketing has, in some ways, encroached on email marketing, but it has certainly not replaced it. People often view social media much differently;…
Christmas is almost here, but that doesn’t mean that shoppers are ready. Many of them tend to put it off. In one study, roughly 79%…
People have always supported brands that they trust more than those that they don’t, but studies have found this is more important in the modern…
Posting content on social media is certainly a good way to build up your brand and attract new readers who can connect with that content.…
Posting content on social media is certainly a good way to build up your brand and attract new readers who can connect with that content.…
Posting content on social media is certainly a good way to build up your brand and attract new readers who can connect with that content.…
COVID-19 changed the world in 2020. As the United States began to shut down in March of that year, people didn’t know how long it…
When you think of someone who is running a Google search — or using any other search engine — you probably think of someone sitting…
Many websites have a Frequently Asked Questions (FAQ) page to give readers quick answers to questions that are often received. In many ways, this page…
It’s clear that there is an inherent value in having content that people want to share. This is especially true in social media marketing. Creating…
Generally, when people talk about choosing keywords for a website, what they’re really talking about is choosing keyword phrases. With a few exceptions, singular keywords…
When you run a search on any engine, such as Google, you likely assume that no one else really takes the time to look at…
It has been shown many times that blogging is an excellent way to increase organic traffic and page rank. Blog posts help you generate consistent…
Like everything, SEO evolves over time. It changes. Some of this is inherent to the practice itself; i.e., people learn more effective ways to do…
You’ve likely seen predictive text suggestions or autocomplete suggestions when running a search. In some cases, these just make it faster and easier to type…
We know well that having a blog attached to your site can do wonders for your SEO. There are plenty of stories of people doubling…
Google searches in 2021 are often framed around questions, phrases and other uses of “natural language” to get a result. In other words, users aren’t…
You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other types of social media. After…
It’s common for business owners to assume that content that works is going to work forever. Once product pages and landing pages have been written,…
If you ever wonder how it’s possible to choose keywords that users are going to search for, consider the fact that the majority of searches…
Page speed measures how quickly a web browser can load all the elements of a page such as images, videos and text. It affects how…
Having your web content go viral can bring in a ton of attention for your brand, but you don’t need to have that type of…
The pandemic closed businesses and kept people home in many parts of the United States last year, and online shopping saw a huge and predictable…
When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get more traffic. They assume that…
One issue with social media marketing is that people often find their return on investment (ROI) harder to measure than they’d like. Sure, if someone…
Your goals with content marketing are many. They start with driving more traffic to your site. Beyond that, you also want to make sales or…
Predictive text is what Google uses to guess what you’re going to search for, often starting from the time you type in the very first…
Many people think of the internet as something that will always be there. Yes, specific websites may crash or go down from time to time,…
You have a comprehensive site with dozens of landing pages, scores of main pages and category pages, and hundreds of weekly blog posts aimed at…
Google has been working on an operating system called Fuchsia for a few years now. It has been tested on a Pixelbook, for instance, but…
Back when people used to consult the phone book when finding new businesses and services, some companies opted for names that would make them more…
From the perspective of running your website and trying to get consistent traffic, the Google updates can be frustrating. Just when you feel like you…
There was a time when social media was seen as a bonus or a benefit for businesses. People were interested in learning how to use…
During the pandemic over the past year-plus, life has shifted. People who previously went to the office began working remotely, doing everything online. People who…
The smartphone changed how we think of computers. In the past, a computer was a dedicated device that did little else and that had to…
It’s clear that marketing is never going to be the same. The internet has changed everything, and that change is here to stay. Rather than…
The case between Google and Oracle has centered around Google’s use of lines of code that were originally written for Oracle. Google used the code…
You must have an effective call to action (CTA) to get the most out of your content. You know what you want the reader to…
Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content…
Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just…
Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put them into 1200 A.D., they’d…
Targeted ads are everywhere. Do one Google search for a new guitar, and all you see are guitar ads for the next few weeks. It…
It’s easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to…
The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it…
Your site’s bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it…
When Jeff Bezos founded Amazon in his garage in 1994, thanks in large part to a quarter of a million dollars from his parents, he…
Record-breaking numbers may be on the way for tech companies that run online ads, reports claim, as the numbers for the final quarter of last…
We often say things like “the internet changed the world” and yet still think about a world where we have to sit down at a…
Don’t think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The…
Google is often thought of by end consumers as its own company, but it is actually owned by Alphabet. This is important since workers at…
Not all online audiences have the same reading level, nor should you expect them to. This is why it’s so important to understand not just…
A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies can easily connect with buyers…
We are a society that is so interconnected and dependent on the internet that it’s easy to imagine that our favorite services will always be…
The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of…
Have you ever wondered if the difference between making a conversion on your website and not making one is simply due to the words that…
Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms — most notably, those used by Google. It…
You have a lot of things to consider when crafting your website content. How does it fit with your brand? What is your main goal?…
Reviews are massively important for online sales. A buyer on Amazon, for instance, may not even click on a product with less than four stars,…
When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some variation of “Just Google it.”…
Off-page search engine optimization (SEO) is all about the tactics that you do outside of your website, including social media marketing and link building. With…
You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you…
You have a stunning website. It showcases your products, it answers some of the questions people have, it includes a call-to-action to create sales and…
Google and Oracle have been at odds for a decade, and it all centers around the use of computer code. When Google created the operating…
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search result in front of people…
A new documentary called “The Social Dilemma” has been making waves lately. It relies largely on interviews with tech insiders who have worked for companies…
Local shopping has changed during the COVID-19 pandemic. Yes, there has been a spike in online shopping, specifically centered around Amazon. But it has also…
Every kind of business needs to have a solid marketing plan to be successful in its industry. With that said, if you’re an HVAC contractor…
It’s easy to get pulled into the trap of thinking of search engines like Google as nothing more than computer systems that you need to…
There are two ways that most people think about web content: the overall message and the specific keywords. In some cases, the message takes priority.…
How many times have you searched for the same thing on Google? Odds are, you’ve done it a lot. Maybe you use Google to get…
When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site needs to rank higher in the search…
Did you know that Google was storing your audio recordings? If not, the news that they’ve stopped may come as a surprise to you on…
Ask most people who are interested in SEO what their goals are, and they’ll tell you that they want to rank higher on the search…
When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however,…
Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and full of information? You were…
Have you been thinking about revamping your website, updating your SEO or running an online ad campaign? Maybe you just aren’t sure when to start…
When trying to create effective web content, you need to think about more than simply what information that content provides to the reader. You also…
Do you ever feel like everything you do is being tracked and recorded without your knowledge? It’s definitely a concern for some users, especially since…
The amount of time people have spent online in the past few weeks has likely never been higher. It’s one of the natural reactions to…
While many businesses have ground to a halt during the COVID-19 pandemic, others have attempted to shift and adapt. For many, this means working from…
Social media absolutely gives you marketing opportunities and unique chances to get your products and services in front of your potential customers. You can show…
Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres — search results and a social…
It’s not the way that anyone would have wanted it, but online shopping has seen a massive surge lately. COVID-19, often called coronavirus, has forced…
The internet offers seemingly limitless possibilities for marketing and contacting potential consumers. A company in any part of the country can connect with customers and…
People often feel like Facebook keeps the mic open on their phone and listens in on their conversations. How else can you explain the targeted…
One of the big worries that people have with a call to action is simply that they’re going to annoy the reader and actively push…
If you have ever used a site like Pinterest, you’re familiar with the concept of the rather similar Google Collections. Users can create their own…
Facebook has more users than any other social media platform. As a company, it also owns some of the other major platforms — like Instagram…
Getting traffic to your site is only half of the battle. You also need to keep people on the site, make conversions and make sales.…
The beauty of targeted ads is that they can focus directly on people who have already expressed an interest in that type of product or…
You know that online marketing is important. You want to increase your digital footprint, improve your page rank, create fresh content that your audience enjoys,…
Search engine optimization (or SEO) is a crucial marketing strategy that you should employ for your business. The process entails boosting your brand’s online visibility…
When you start researching content creation, you get a lot of advice to create more content or that the frequency with which you post new…
Reviews are a huge part of the online shopping experience. For many potential buyers, they are the difference between making a purchase or not. Unlike…
Google Trends is a simple way of tracking interest in a topic over time. You can use the pre-selected times that Google suggests or you…
Social media started long before Facebook in the early 2000s, but Mark Zuckerberg’s launch really defined the space. More than anything, it gave it stability.…
If you check your Google rankings and you don’t like where you’re sitting, it’s natural to decide that you need more content. First and foremost,…
When people set out for any type of event that requires planning, they tend not to want any surprises. This fundamental desire drives a lot…
Although “Googling” is now synonymous with searching for information, Google is far from the only search platform
For many businesses, the goal of a platform like Instagram is exposure. You may not make direct sales off of a post about a product…
Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences…
For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles,…
What is the first thing you look for when it is time to buy a new product or service? If you are looking online, odds…
As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to enhance the user experience. In…
Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant…
Today, startups pour extensive resources into chasing the latest search trends and SEO tactics. While this strategy can yield benefits, it fails to account for…
Your web content serves a few purposes, from drawing search traffic to establishing a ranking order to providing useful information to the reader. All of…
Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from…
Over the years, web searches have changed and shifted dynamically. Computers shrank. Desktops arrived in every home. Laptops flooded college campuses. Phones started connecting to…
With shoppers already on the hunt for the hottest holiday gifts, tis’ the season for startups and small businesses to tune up their holiday marketing…
Don’t assume your website is done being built just because it went live. Maybe you put a lot of time into considering your content. Your…
Although it is hard to believe, the annual holiday shopping season is just around the corner. Small businesses hoping to boost sales during this time…
When considering keyword strategies, most people simply want to rank as highly as possible for the most common, popular keywords within their industry. If you…
Owning and operating a startup or small business can be a time-consuming and stressful endeavor. However, based on recent reporting from Google, small businesses are…
Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put on your site, along with…
Marketing to consumers who are increasingly focused on bite-sized, visual content often requires skill, patience and
Excuse the pun, but you’re worried about selling yourself short. In your efforts to reach your audience and educate readers, you want to go in…
The season of giving came a bit early this year for small business owners and site development teams. Based on recent news posted to Google’s…
It’s almost like Google does not care about leaks when it comes to their phones. There were a ton of them for the Google Pixel…
Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page
Apple once again captured the headlines and the attention of users eager to take advantage of the next generation of iPhone technology. Their recently announced…
Measuring an eCommerce website’s performance in today’s information-rich online marketplace is a daunting task
When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or…
Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study that unearthed some surprising data about shopper…
When did you sign up for Facebook? If it was any time in the last 15 years — the site launched in 2004, though it…
Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages. These sophisticated algorithms consider hundreds of unique…
There are readers who want to delve into every article they read, approaching each new page the same way they’d approach a good book. They…
In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust
Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth…
Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents
When you create content, one key element is writing information that those in your target audience are actively searching for. They may never have heard…
As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more popular platforms stand ready to benefit. Snapchat,…
Undoubtedly, one of the most important things about online marketing is simply knowing your audience. Where you reach out to them and how you do…
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics in an attempt to attract users and…
Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many SMBs attempted to game the…
Google and Amazon continue to fight for prime position on the net, trying to draw as many advertising dollars as they can. In recent reports,…
In the American business world, the government has a fair amount of control in situations that involve monopolies, as they want to keep the free…
AdSense is the major player in online advertising, as the Google-powered platform makes it simple to get ads in front of numerous eyes. Over the…
Social media is often branded as a way to connect with friends and family members. While it does that, the reality is that it’s also…
Google and Amazon are two of the biggest tech companies, always striving to make that next innovation and corner the market. While they do compete…
Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means…
Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering
Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of setting themselves apart from competitors.…
Google’s Dragonfly project has been incredibly controversial since the public first learned that it existed. The project
Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity
At some point, it feels like companies and platforms in different technology spaces are bound to overlap. They begin to compete with each other. Regardless…
In a recent fiery announcement, Mozilla Firefox went on the offensive to point fingers at several search engine giants claiming that they intentionally bury enhanced…
With social media marketing and online marketing in general, you’re trying to create communication between the company
In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of…
In 2018, Google rolled out the Duplex AI system. The goal was to give customers a new, easier way to make reservations and connect with…
It is no secret that today’s netizens rely heavily, some almost exclusively, on mobile access to site content. Ensuring an optimized experience for these users…
When you say that you’re interested in social media marketing, what you really mean is Facebook marketing. At least, that’s true in most cases. Facebook…
Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is only one small fraction of the equation…
Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk…
Facebook has to walk a fine line when it comes to brand interaction and more “traditional” social media, which aims at connecting people. Clearly, users…
The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided to update the algorithm that…
Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which brought developers, entrepreneurs and innovators together in…
When you use Google services and devices, the company saves a lot of data about the way you use them, including your location data and…
In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online advertising space. Much like Google’s focus on…
When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front…
Earning a positive, four- or five-star, review from customers is not easy in today’s highly competitive business environment. However, startups that crack the code on…
Like it or not, you can do a lot of things online simply by speaking to your phone, your computer or another voice-controlled device. It’s…
In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities.
Have you ever felt like it was too hard to really run Google searches based on the date? A lot of your automatic results come…
In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized…
Facebook got out of the news game over a year ago. They did not abandon it altogether, but they cut out the trending topics on…
Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As a startup, carving your space…
You listen to a great podcast at work, but it’s on someone else’s phone. It really sticks with you, and you want to tell other…
Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating
You use Facebook to talk to customers and clients. It’s an easy way to answer questions, provide support, gather feedback and generally promote your brand.…
In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data privacy concerns, security risks and…
An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive your marketing is and the…
Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social
Do you ever feel like the big downfall of social media is that it’s all too open and exposed? The internet used to be far…
Protecting the integrity of the information on social media sites continues to be a hot-button issue. Recently, Facebook broke new ground in this arena by…
In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public. They made that announcement at…
An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing
Your search engine optimization tactics likely focus almost extensively on Google. It’s a natural move for most businesses, as Google has the biggest market share.…
According to the New York Times, last month, Facebook CEO, Mark Zuckerberg allegedly set in motion plans to fully integrate messaging functions of Facebook, Instagram…
LinkedIn’s recently published comprehensive guide to social media management is a must-read resource for startups
The internet is such a massive part of our day-to-day life in 2019 that it’s easy to forget just how new it really is. You…
Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step for any SMB hoping to…
Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve
As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation process. Under current criteria, users…
As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around major holiday events like Valentine’s…
Google quickly realized that the Assistant artificial intelligence program would be a hit when they paired it with smartphones and Google Home devices, and they’ve…
Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns
Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That’s why it’s so important to understand even…
Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a…
Voice search isn’t a fad. It isn’t a trend. It isn’t some new attempt at technological advancement that is going to catch on for a…
The lure of social media is simple: connection. In the past, branding efforts focused around building up a brand and culture that people would recognize,…
Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January…
Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics and changes in search traffic…
Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season. Although the finish line is…
In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how…
Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services
Overall traffic means nothing with a low conversion rate. That’s the one key number your analytics need to revolve around. It may mean slightly different…
As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the best strategies to attract new…
Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized…
When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their lives. It’s something many of…
Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce…
When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the…
Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of…
Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you…
Google’s recent debut of the intuitive search feed, Discover, for U.S.-based mobile users comes fresh off of the heels of the company’s 20th-anniversary announcement detailing…
You know that most people don’t have a lot of time when they search for something on the internet. In our fast-paced modern culture, people expect…
In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition…
So far, Google has not officially launched a censored search engine for use in China. It may never do so. However, earlier reports that the…
In today’s highly competitive digital marketplace, attracting new leads and building long-term client relationships
Smartphones have officially taken control of the internet. People use them to search more often than they use desktop or laptop computers. Statistically speaking, it…
With a seemingly never-ending stream of high-profile data breaches, network penetrations and other malicious online
Search engine optimization is one of the keys to your online marketing strategy. It’s critical in today’s competitive market, as necessary now as it used…
With leading search engine providers heavily focused on enhancing overall user experiences, hosting content
To get your site to rank as highly as you can on Google, the most widely used search engine by a huge margin, you must…
Although it is hard to believe, Google is now celebrating 20 consecutive years of helping organize and make information accessible for users in an ever-expanding…
Effective search engine optimization must cater to Google’s algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the…
Efforts to combat the spread of fake news, misinformation or otherwise false and misleading content online is rapidly becoming a top priority for many social…
Preparing to capture consumer interest during the upcoming holiday spending spree requires meticulous planning, focus
From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid access to simple data we rely on…
Each day, your clients and potential new leads interact extensively via a wide range of diverse social media sites. Does your small business have a…
Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to your small to medium-sized business.
You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the…
Veteran-owned, led or founded businesses received a significant helping hand from Google’s recent announcement discussing
Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct…
One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of…
Announced earlier this year, Google’s “Speed Update” is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the…
There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to…
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been a top performer for years, providing companies…
Landing pages are an integral part of just about any digital marketing campaign. Whether they’re designed for PPC, email marketing, social media or any other…
Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available,…
Whether you’re an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there’s one step in…
Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing.
Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed
Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways…
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages…
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content…
Content readability should always be in the back of your mind whenever you’re creating a blog post, website copy, product description, email newsletter or any…
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends
Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different…
When trying to market a website, app, or any other internet entity, marketers’ go-to strategies most often involve using 3rd party platforms to try getting…
When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their…
With Google’s mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows…
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a…
Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year – thought to have…
There’s a lot of talk these days about whether or not traditional advertising is “dead.” Some argue that the Mad Men-type mindset of finding the…
The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn’t seem to be any sign of…
Google’s Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report,…
When it comes to local SEO and marketing, many small businesses simply don’t have the time or resources to devote to every potential strategy.
We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at…
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was…
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as…
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient to complete many different tasks,…
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
Anybody involved with Internet marketing – and especially search engine marketing – has likely heard the news that Google will no longer be displaying text…
When Google’s Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search…
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content
Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and
Apple’s Swift programming language, debuted last year, has seen fairly wide use since its inception, counting LinkedIn, Yahoo Weather and Clear as apps that currently…
On-page SEO is important in a number of ways. Not only do well-optimized site pages improve your chances of ranking highly in search results, but…
Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of…
Last week, it was reported that Instagram now has a community of over 400 million active users, which makes it officially more popular than Twitter.
Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will…
You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your…
Do any SEOs concentrate on search engines other than Google? While many would argue that it’s important, trying to optimize specifically for Yahoo or Bing…
Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text…
Google is no stranger legal action. Since its inception, the search giant has faced all sorts of lawsuits and accusations of wrongdoing. Now, Google is…
According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps in a given month. This…
According to Google’s internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on…
One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm…
Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could…
A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness
Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook ads. He cited how cost-effective…
Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners choose to purchase likes as…
Back in November, Google announced they’d be labeling sites as “mobile-friendly” in the search engine results when those sites meet a specific set of criteria.…
Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time, it’s just as important to make sure…
When it comes to business recommendation sites, Yelp is undoubtedly the leader. It currently has around 86,000 local business accounts, and it attracts 135 million…
A relatively new idea in the content world involves the notion that content marketing will become less and less sustainable for businesses as the amount…
The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have been outselling personal computers for…
First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely become a ranking factor in…
The notion that the absolute best content will always get noticed without needing any promotion is slowly fading away. While valuable content will always beat…
The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively…
The lack of organic reach on Facebook has been a thorn in the side of many content creators and content marketers over the past year.…
It’s a trend we’ve been hearing about for years now: young people are paying attention to the news less and less. This isn’t really surprising,…
According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales. Also, 78 percent of CMOs…
It’s commonly accepted that Google+ is nowhere near as successful a social network as Facebook or Twitter, despite having respectable user numbers. At the same…
Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information.
The internet has changed immensely since 1999. Besides simply being used by many more people for tons of new and varied purposes, one of the…
Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies like Google, Bing, Facebook, Twitter and LinkedIn…
Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally…
A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant…
Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which…
Andrew Sullivan, well-known political blogger and pioneer of blogging as a journalism platform, announced his retirement
Google users may remember back in 2009 when live tweets started appearing in search results in near-real time. Google described the idea as a way…
If you’ve heard of Taboola, you’re likely pretty familiar with content marketing and the various publishing channels that can get your content in front of…
Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or not your ads are actually convincing people…
The main principle of internet marketing is the same in 2015 as it’s been for many years: content is king. If you want to get…
The search engine wars continue. Earlier this month, we reported that Google’s search market share has fallen to its lowest level since 2008. The major…
Many might consider Google+ to be a black sheep among social media networks. Despite claiming to have around 540 million active users, many people feel…
Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be…
Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in…
A Pew Research report published last week has outlined some of the major trends in social media use over the last year in America. Unsurprisingly,…
When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook’s promoted posts, Twitter’s promoted tweets, LinkedIn’s sponsored…
Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building…
The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will be learned about the new OS at…
You’ve probably run into it dozens of times: you click on an interesting article headline only to be taken to content that doesn’t exactly fulfill…
Even if you’re not familiar with the term “knowledge graph,” you’ve probably had experience with Google’s Knowledge Graph technology. Whenever detailed information about your search…
If your business considers 13- to 17-year-olds its target audience, chances are good that you’re already using social media in your marketing campaigns. Facebook is…
Year-end lists of the top searches provide a snapshot of what people look for on the internet and how they use search engines. Such lists…
The online marketing landscape in 2015 will look very different than it did even three or four years ago. Mobile marketing, social media and content…
According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only 19.5 percent of the search market share,…
The number of ads that Google runs on a daily basis is staggering. According to some sources, ad impressions from Google’s display network end up…
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out this now vintage-seeming case study from 2006…
The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones…
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable…
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn’t it be nice…
Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies try to steal some share from others’…
One of the most fascinating things about Apple, and arguably one of its greatest keys to success, has been its ability to keep most of…
Mozilla’s Firefox browser definitely doesn’t have the popularity it once did. According to Adobe, Firefox was the second-leading browser behind Internet Explorer in U.S. desktop…
The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some people believe that number is actually quite…
Last month, content marketing powerhouse Copyblogger announced that it would be deleting its Facebook page. This
YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every month, and around 100 hours…
Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview with John Fox, founder of…
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or…
It’s that time again. Google’s Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been…
Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years: people love to get a spoonful of…
Apple’s iPhone 6 recently broke sales records, with over 10 million units being sold in a matter of days. This was a big win for…
Forget everything you know about Google for a second and just ask yourself this: what is Google’s core purpose when it comes to search? Many…
Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing,
Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun rolling out. For those that…
Earlier this month, we reported how smaller social networks might be the future of social media. They potentially offer more intimate connections with like-minded members,…
Earlier this week, several sources reported that Google is no longer forcing users to create a Google Plus profile when signing up for a Google…
It’s a question that’s been asked thousands of times in many different ways: will robots eventually perform every human task? While it’s looking more and…
Do you feel like your Facebook friends just don’t get you? Ever wish your online communities could be a bit more… exclusive? Gated, even? Basically,…
John Mueller recently announced that Google’s Penguin 3.0 update is likely to launch sometime this year. Webmasters
Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the announcement was made, the first sites that…
According to a blog post shared by Tarun Jain, Twitter is testing out a new feature that could seriously increase the social network’s e-commerce influence.…
Well, it’s official – Google Authorship is done and gone. First they removed author photos, and now all author info will be dropped from the…
At the beginning of this year, business consultant Mark Schaefer coined the term content shock to describe how the overwhelming amount of content being posted…
Ok, you definitely won’t cry – in fact, you might even rejoice. In a blog post published by the Facebook Newsroom earlier this week, the…
In an apparent attempt to compete with the reigning web map service, Google Maps, Microsoft’s Bing has recently added some new features. The new options…
In order to comply with the Children’s Online Privacy Protection Act (COPPA), companies like Google, Facebook and Twitter typically do not allow children less than…
It’s common knowledge that Google has been purchasing startup companies of all types for years. According to this list, Google acquired 18 companies in 2013,…
According to a new post on Twitter’s blog, your Twitter stream may soon start looking a lot more like your Facebook news feed. The popular…
A serious Wordpress security vulnerability has been found by Nir Goldshlager, a member of the security team at Salesforce.com. The vulnerability leaves sites open to…
Google recently tweaked it’s algorithm in an attempt to provide users with more relevant and useful information during local searches. The change, dubbed the “Pigeon…
Back in May, the Court of Justice of the European Union backed the concept of the “right to be forgotten.” The ruling meant that Google…
Sponsored content is an important part of today’s native advertising strategies. Native advertising pieces are intended to
According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be
It seems counterintuitive that social media users would actually be unhappy with services they spend so much time on, but that’s exactly the case according…
China is currently the second biggest economy in the world behind the United States. At the same time, the Chinese internet population is by far…
In an apparent attempt to become more welcoming and persuade tentative users, Google Plus has dropped its famous “real name” restriction. While still encouraging people…
The processes and effectiveness of link building have been under constant scrutiny over the past few years. Between Google’s anti-spam Penguin updates and less-than-reputable SEOs…
Between search, email, social networking, online mapping and a host of other services, it seems like Google has had its hand in just about every…
Last week we reported how net neutrality issues could have a profound impact on both Internet marketing and the way users access specific websites. One…
Almost exactly three years since Google introduced authorship markups to their search engine results pages, they’ve made a big change in the process that has…
The issue of net neutrality, or an “Open Internet,” is a growing topic of debate that many have likely heard of but might not know…
The term “organic reach” refers to the number of people that can be reached simply by posting content to your business’s Facebook page and having…
Press releases have long been considered a powerful SEO and marketing technique. A well-written and marketed press release can allow a company to announce news…
In a move that has been rumored about for some time, Amazon has finally thrown its hat into the smartphone ring. Amazon CEO Jeff Bezos…
Tech blogs and news outlets are backpedaling a bit after publishing a frenzy of reports claiming that a “supercomputer” had passed the famous Turing Test…
Pinterest, the popular online tool used to discover images and articles related to various interests and creative endeavors, will soon be bringing its well-received “guided…
An extensive new post on the Bing Search Quality Insights Blogs gives readers a long list of reasons why Bing’s image search works better than…
Rumors have long circulated that Microsoft would launch a competitor to Apple’s Siri voice assistant. After all, Microsoft’s line of Windows Phones and other mobile…
If you’re desperate to see one of your pages rank highly in search engine results for a certain keyword query, you might be tempted to…
Remember Ask Jeeves? If you’ve been online for a while you probably do, even if you haven’t turned your browser to the still-running Ask.com in…
A new report published by comScore reveals search engine market share figures for December of 2013, indicating that while Google made the largest percentage gains…
A new post published on the Bing Webmaster Blog by Duane Forrester, a Senior Product Manager for Microsoft Bing, weighs in on the importance of…
A new infographic from E2M Solutions breaks down the eleven most important changes that happened to Google search in 2013. The list focused on algorithm…
Virtually everything related to paid search advertising campaigns trended upward over this holiday shopping season, with clicks,
According to one of Bing’s top twenty search lists released a few days ago, Beyonce Knowles ranked #1 for the most searched-for people in 2013.…
A new report published by Search Engine Land indicates that search engine users place the highest level of value on whether or not they are…
You’ve probably visited a few blogs and websites that made you think, “this information is great, but haven’t I heard this before?” In order to…
Matt Cutts, head of Google’s search spam team, has added yet another video to his series in which he instructs site owners and search engine…
A new report published on Shareaholic indicates that traffic referrals from many social media sites, especially Twitter,
Matt Cutts, Google’s chief of battling search spam, is back with yet another video to tell us a simple but important search engine optimization (SEO)…
If you own or operate a small online business you would be wise to consider promoting it through the use of Pinterest, according to a…
New data published by comScore suggest that there was little change in the overall October search engine market share percentages between September and October of…
Despite intensive advertising and awareness campaigns and promotions, including the “Bing It On” Challenge, Microsoft’s Bing
comScore recently released data for United States smartphone marketshare for September, and although the data has not
If you want your site to rank higher, you should strive to add as many pages to it as you can, right? Not so fast,…
Many companies are competing for your attention when it comes to local search, and it appears that Foursquare isn’t looking to be left out in…
Apple hardware enthusiasts had a lot to talk about yesterday with the company unveiling their new and heavily updated Mac Pro and MacBook Pro models,…
Matt Cutts, chief of search spam at Google, has been especially prolific with his question-and-answer videos as of late, and he’s back again with a…
comScore just released its search market share report for September, and the figures reveal remarkably little change since August. Google continues to dominate the search…
Matt Cutts, chief of search spam at Google, is back with a new video in his ongoing series featuring a question-and-answer format. SEO experts worth…
After revamping their desktop search experience earlier this year, Yahoo is back with a retooled search site for iOS, just in time for the release…
Did Bing cook the books when they claimed that their “Bing It On Challenge” revealed that search engine users prefer using Bing on a 2:1…
Are Bing and Pinterest officially joining forces? Not quite, however, both companies are seeing an increase in their value and functionality today with an announcement…
Matt Cutts, chief of search spam at Google, is back with another video in his series of YouTube question-and-answer pieces in which he answers questions…
BlackBerry, the company whose name was once synonymous with the mobile business communications sector, has struggled
A new report published by Nielsen, analyzing the various ad types, indicates that while newer types of advertising are gaining trust among consumers, the most…
When you’re thinking about a place to have dinner, you often imagine what you want to eat as opposed to where you want to eat.…
Matt Cutts, chief of search spam at Google, is back with a new video in a series in which he answers questions from SEOs, web…
During a special live event yesterday in Cupertino, Apple unveiled the two latest additions to its iPhone lineup. Tech junkies will be most excited about…
A news item published on Marketing Land suggests that social search engine Topsy, which also doubles as an analytics firm, may be the single best…
A new report published by eMarketer suggests that a large portion of advertising revenue will shift drastically towards the mobile segment and away from desktop…
A new post published on the Bing Search Blog announced the demise of current Bing Shopping appraoch, which will now be replaced by integrated shopping…
Yesterday marked the inauguration of Microsoft’s new “Bing For Schools” program, intended to support digital literacy (or at least how to use a search engine,…
The lines between desktop and mobile devices continue to blur with a new post published on the Google Official Blog announcing the arrival of Google…
New comScore data is now available with insights on search engine market share data in the United States for July of 2013. Google was the…
Google’s new quality guidelines may have you feeling a little frustrated, especially if you trade in rich content that can take a few moments for…
Old-school SEOers will still tell you that a blog post, or any page of content on the internet, should be comprised of no more than…
If your website or blog site predominately caters to an English-speaking audience, it is all too easy to forget that the rest of the world…
By now, everyone’s accustomed to pulling links from news, entertainment and business websites and posting them on
A post published yesterday on the Google Official Blog reveals that Google is bringing back the Zagat mobile application for both iOS and Android mobile…
Matt Cutts, head of web spam at Google, is back with another video Q&A session, this time focusing on and tackling the topic of whether…
A new customer satisfaction survey published by ForeSee Results does not bode well for most of our beloved search engines and the most popular social…
A new post published yesterday on the Bing Search Blog indicated that seven new categories are going to be released on the Bing Autosuggest application…
Most months, all the major search engines trade at least a few percentage points of market share, but from May to June of this year,…
The official Google Maps Blog published news yesterday of a significant upgrade to – what else? – the Google Maps application. The new version of…
If you’re an English-language Facebook user in the United States, you should see a new feature appear the next time you log in, if you…
How did the Bing search trends and activity change during the week leading up to the 4th of July holiday celebration? Not much at all,…
If you’re populating your website or blog with images, it’s a good idea to first make sure you’re doing so legally. Just because you find…
How, exactly, does Google decide the search results rank of a given web page? The simple answer is that nobody knows with 100% certainty except…
Google’s Search Quality Team posted an informative FAQ on the Google Webmaster Central Blog about filing a reconsideration request to Google for backlinks – something…
Just over a week ago, we reported that indie search engine DuckDuckGo had passed 2 million searches in a single day. Impressive, given that they…
When you’re choosing images to put up on your site, who are you mostly concerned with – search engines, or the people actually visiting and…
Apple made their highly anticipated appearance at the Worldwide Developers Conference on Monday, and while they introduced
If you’re among the many who feel that Google digs a little too far into your personal life and violates your privacy, you’ve probably heard…
If you have ever struggled to find the old photographs that you had previously pinned to Pinterest yourself, the photo sharing website has a new…
Big changes came to Yahoo today, as the company has totally reinvented the appearance of their search engine results pages, also known as SERPs. At…
If you’re at all concerned with watching what you eat, a new feature being added now to Google search should make it easier. In short,…
Remember way back in 2012, when the federal government forced legendary (perhaps notorious?) internet business mogul
According to Search Engine Land, the latest instrument of destruction in Google’s battle against web spam – Penguin 2.0 – is now live. There may…
While a recent comScore report indicates that Bing and Yahoo are slowly chipping away at Google’s dominance of the search industry, a new study by…
Bing’s piece of the United States search market share pie grew bigger than ever before in April, all at the expense of Google, according to…
Matt Cutts, Google’s chief of web spam, is back with a new video, this time answering the question of what types of SEO changes to…
Just barely over one year ago, we discussed how a string of layoffs could mean the end of Yahoo search. However, it now appears that…
According to Microsoft, Google isn’t the only search engine in town. That being said, Microsoft is designing another advertising plan in an effort to gain…
The local business online review industry is absolutely booming, if the most recent earnings report from Yelp is any indication. An online urban guide and…
After explaining why new pages drop in ranking over time and warning site owners about the dangers of purchasing a spammy domain, Google web spam…
A post published yesterday on the Bing Search Quality Insights Blog explained the company’s thoughts in relation to search engine results that display no more…
Although tablets are often considered “mobile devices,” most people aren’t carrying them around all day – instead, they’re spending plenty of their tablet time sitting…
The majority of search market share gains that Google managed to make in the search market share in February were lost to rivals competitors Bing…
So, you found an existing domain name for sale and it just so happens to be available at a steal of a price. The only…
You posted a new page of content that you’re particularly proud of. You enter the page’s target keyword into Google a few days later, and…
Back in January, Google drastically redesigned how their image search feature works. Although the Google image search
The internet was swept up yesterday morning in rumors about the potential announcement of a Facebook phone, long awaited by analysts who expected Facebook to…
If you logged online yesterday morning and forgot to check your calendar, you may have had some pressing questions. Is YouTube really shutting down? Is…
A recent study, conducted in 2012, of 3,000 adults in the United States found that more and more individuals are using their mobile device to…
Apple Acquires WiFiSLAM, according to Reuters, was acknowledged by Apple as they stated that they are in the final stages of their acquisition of WiFiSLAM,…
Despite having just one-sixth of Google’s search market share, Yahoo isn’t giving up on search just yet – not even close. In fact, the company…
Are you planning on moving your website? Many site owners hardly give it a second thought when they decide they want to move some pages…
Who were the big winners and losers last month in search market share? According to a a new press release from the analysts at comScore,…
So your web site has been hacked – happens to the best of us, really. What’s the next step? Freak out, give up on your…
The ability for employees to work from home is not the only thing CEO Marissa Mayer is getting rid of at Yahoo. According to a…
Just a few days ago, Google released a very handy infographic entitled How Search Works. Even if you already consider yourself well versed in search…
In an apparent effort to streamline their various interfaces and give users better access to all their services, Google is testing a new navigation tool…
Nearly 8.5% of all search engine click results bring users to Facebook, according to the 2013 Digital Marketing Report prepared by Experian Marketing Services. In…
If you weren’t already saying “why didn’t I think of that” with regards to photo sharing site Pinterest, you will now. According to a new…
Previously we discussed how Google’s global search market share had dipped slightly in December of 2012. Although we do not have more recent data on…
Well, at least Bill Gates has a reason to be biased when the word Microsoft is mentioned in a conversation – Bill Gates is the…
Google is still the worldwide juggernaut when it comes to search engine market share, but a new report from Search Engine Land reminds us that…
Social media firm Wishpond has just released a new infographic describing how users typically interact with photo sharing web site giant Pinterest. If you are…
The Super Bowl pulled in about 108 million viewers this past Sunday. But what did all of those people do while they watched the Super…
Vringo, a company engaged in the innovation, development and monetization of mobile technologies and intellectual property,
According to recent report published by Search Engine Journal, there has been a major shakeup among the typical leaders within the social networking world.
Google has been tinkering with their image search feature lately, changing from side-navigation to top-navigation for their search options menu bar only a couple of…
If you need any additional convincing that your online advertising campaign should be targeting mobile devices, have a look at the new “State of Paid…
There’s an interesting post by Barry Schwartz over at Search Engine Land today about a company currently in the midst of an innovative campaign that…
If you have never heard of the Archive Wayback Machine, get ready for a trip down memory lane – especially if you are a long…
The results of a survey conducted last August by The Search Agency and Harris Interactive are now in, revealing that nearly half of Americans have…
Experienced bloggers and site owners know that the best blogging and publishing tools are often the simplest ones. One of the latest and handiest tools…
Of all the ways to monetize your blog – placing advertisements, selling merchandise, offering a premium membership – affiliate marketing is one of the most…
While Google, Yahoo and Bing may have all modified the mobile versions of their search engines to make them more tablet-friendly, no company – until…
“Facebook” was entered into the various search engines more often than any other keyword, or keyword phase, in 2012, the same as in 2011, 2010…
As the weeks wear on, generating new topics for your website or blog can become a real chore. Some days, creativity seems to be in…
If you frequently use a mobile device to access the web, and especially if you sometimes suffer from a slower-than-ideal wireless internet connection, a new…
Photo sharing service Instagram made a lot of loyal users royally unhappy yesterday when they introduced their new terms of service, as reported by GizMag,…
Under the fresh direction of Marissa Mayer, Yahoo has just announced a brand new advertising unit that should prove interesting to internet marketers while allowing…
It’s only been less than three months since Apple released their new iPhone 5 phone, which has sold over five million units within its opening…
It’s been about eight months since Facebook made the largest purchase in its short company history, acquiring photo sharing and limited-editing service Instagram for the…
People using mobile devices to access the internet increase every day and Google is responding to meet their needs, according to Google Inside AdSense Blog.…
Just a few days ago, we brought you the top searches of 2012 for Microsoft’s Bing search engine. Today, we give you the top Yahoo…
A new press release published by comScore reveals that Monday of this week – Cyber Monday, in case you somehow managed to miss it –…
Microsoft’s Bing announces their search engine list of the top search trends for 2012, and it’s about double the size of last year’s list. Although…
Bing unveiled its Social Sidebar about six months ago, allowing users to see how the recent activity of their social media friends relates to their…
A series of useful new interface tools have been incorporated into Google AdWords. If you log into your AdWords account today, you should find a…
If your business model depends at all on online reviews, listen up: search engine marketing company McKremie just released its Online Reputation Management Survey, an…
According to the following news outlets, Google could be facing a major antitrust complaint from the Federal Trade Commission, or FTC, if the recent reports…
According to a recent post published on Search Engine Journal, Facebook-owned and operated Instagram is now adding
It is common knowledge among the majority of American SEO’ers that Google’s dominance, in terms of their overall share of the search engine market, makes…
A recent study published by WordStream determined that as of the third quarter of 2012, AdWords earn Google, on average, over $100 million every single…
Last week, we discussed the new Disavow Links tool developed and released by Google that allows website owners and developers to dictate which inbound links…
Despite nearly universal criticism of Apple Maps in iOS6, Apple has already sold 3 million units of its iPhone 5. Several experts predict that 1…
Back in May, in the immediate aftermath of Google’s Penguin update, we talked about how sites were being down-ranked because their link profile included inbound…
If you are one of the many website owners or SEO marketers that are displeased with your search engine result rankings for the various pages…
If you have conducted a Google search for the phrase “completely wrong” anytime within the last several days, the image results that are displayed from…
Although official comScore data for September search market share won’t officially be released until later today, Search Engine Land already has a preview, and the…
As reported by Marketing Land, Twitter has launched a directory of user profiles with little fanfare in an apparent attempt to improve their search engine…
According to a new exclusive report published by Search Engine Land, approximately 43% of all Google searches that are performed by users are for queries…
A little under a month ago, Microsoft issued an aggressive challenge to search engine users everywhere in the form of “Bing it On”, a promotion…
Did your business page on Facebook lose a significant number of fans yesterday and today? If so, do not be surprised if you lose even…
Earlier today, Eric Schmidt, executive chairman at Google, spoke in Tokyo about how Google has yet to release its own maps app for iOS6 and…
And lackluster may be a bit of an understatement. Although thousands are lined up to buy Apple’s new iPhone 5 and thousands more have already…
In a recent interview with TechCrunch, Mark Zuckerberg of Facebook discussed the company’s falling stock price, their
Apple officially announced the iPhone 5 yesterday, and while that’s good news for anyone looking to replace their dusty old 4S models they picked up…
Maybe Jeff Bezos and other executives at Amazon took the “Bing It On” challenge and liked what they saw so much that they decided to…
Two days ago we talked about how Bing is quietly trying to differentiate itself from Google by offering more than 10 results per page, something…
Bing vs. Google – which should you choose when you need to find something online? For most consumers, the decision starts with an even simpler…
Bad news continues to come down the pipeline for Mark Zuckerberg and company of Facebook, this time in the form of the market analysis group…
A new study published by Chitika Insights indicates that Yahoo and Bing search engines are more popular among users of Internet Explorer than users of any…
As reported by David Angotti and recently published over at Search Engine Journal, a new Google job posting indicates that the search engine giant may…
The statistical results of the SEOmoz industry-wide survey were published just a couple of days ago, making perfectly clear that Google provides and supports the…
As reported and published by Search Engine Land, search engine market share among the top five search engines, including Google, Yahoo, Bing, Ask and AOL,…
Beginning this week, Google will implement and enforce a new “pirate penalty” against web sites that regularly and knowingly violate a variety of copyright infringement…
Despite Facebook’s ongoing troubles, not all social networks are struggling. Yelp, the popular social restaurant and business
It looks like there’s no end in sight as additional concerns continue to surface for Facebook, if recent reports published by the Los Angeles Times…
Google, the biggest search engine company in the world, apparently has no problem spending extremely large sums of cash, even when faced with the possibility…
Back toward the end of May, we reported that Google had removed search marketing firm iAcquire from its indexes as part of Penguin Update 1.1,…
Many new blogs, across the spectrum of virtually every conceivable topic imaginable, are created and started each and every day on the internet. However, the…
Google could face fines as high as $3.8 billion dollars imposed by European regulators, according to the Washington Post. Google Executive Chairman Eric Schmidt recently…
A new report published by Rory Maher, Capstone Investment’s senior internet analyst, spells out some rather dreary news for Mark Zuckerberg and friends at Facebook,…
Way back in May, we reported on the aftermath of Google Penguin and how so many sites saw their rankings fall to the nether-pages of…
One of the best ways to get started with search engine optimization (SEO) on your website and drive customers to your local business is to…
A recent post on Twitter indicates that Google released a new update to Panda just yesterday on June 25th. The update comes in the wake…
A few days ago, Microsoft’s Bing search engine rolled out a total overhaul to its image search feature that will certainly appeal to fans of…
Niels Provos of Google’s Security Team published a new post today on the Google Online Security Blog, detailing the actions the company will be taking…
Just last week, we talked about some major upgrades coming to Apple’s mobile operating system iOS6, namely a collaboration with Yelp that will allow Siri…
Apple unleashed a slew of new software and hardware products yesterday including the lavishly spec’d and absurdly priced Retina Display MacBook Pro that visual professionals…
May was a busy month for Google as they rolled out 39 changes to their Google search algorithm. Changes include the introduction of the Knowledge…
If you are trying to base your blog or website’s regularly-updated content around what is hot right at the moment on Twitter, you had better…
According to a Sunday report from the Wall Street Journal, Google is developing a new suite of services and tools aimed squarely at small business…
Hot on the heels’ of Matt Cutts’ announcement of Penguin Update 1.1, a search algorithm refresh to a major Google update largely targeted at reducing…
Ever since Google shook up the internet with its Penguin update over a month ago on April 24th, bloggers and site developers have been speculating…
Today marks the third day of live trading for Facebook shares after the company’s historic IPO last Friday. The initial public offering itself was plagued…
It’s been approximately one month since the Google Penguin release shook up the internet with its controversial updates to several key ranking algorithms, which were…
Sources including AllThingsD and VentureBeat are reporting that Google could be on the cusp of purchasing Meebo, a popular social media platform, for the tidy…
The official comScore data regarding April 2012 search engine market share was just published and released a few days ago. One piece of information gleaned…
A few months ago, we reported that Google was covertly bypassing Safari privacy settings for the primary purpose of installing tracking cookies in their users’…
April was a tumultuous month for search engine optimization (SEO), especially in light of Google’s Penguin Update in addition to revisions for Panda. A few…
At least somebody out there is concerned with your social media privacy rights, but you might be surprised to hear that the concerned parties actually…
Google released a webspam update (now officially referred to as the “Penguin Update”) last week which has a lot of website developers, bloggers, search engine…
Yesterday, we reported that Google would soon be releasing a search engine update to reduce the website page rankings of websites that engaged in webspam,…
According to a post published on the Google Webmaster Central Blog, Google will soon be launching another update aimed at minimizing webspam and reducing the…
It’s been a long time coming – six years, in fact, since rumors first started to emerge that Google would “soon” be releasing a hosted…
For all questions SEO-related, Google Webspam department head Matt Cutts is probably the person to ask. Cutts joined Google as a software engineer way back…
As a website owner or blogger, building keyword lists in AdWords to account for things like keyword variations, plurals, misspellings, and abbreviations is probably low…
According to a post this morning on the Google Official Blog, Google will be making a new program entitled “Brand Activate” available to online advertisers…
MDG Advertising recently released a comprehensive new infographic detailing public perceptions of the search market
A little over a week ago, we reported that upcoming layoffs and restructuring could signal the end of Yahoo’s search functionality. According to a memo…
If your site or blog targets local customers, a slew of features included in Google’s new AdWords release should make your life a whole lot…
Ever wish you had owned one of the fanciest smartphones available when you were a mere teenager? That dream is actually a reality for a…
The evidence that technology is ever-evolving and occurring at a rapid pace can be seen in virtually every aspect of how we perform everyday tasks,…
Yahoo has been struggling lately, losing approximately 2.3% of overall search engine market share over the past year. Google and Bing, meanwhile, continue to surge.…
A few of months ago, rumors were swirling that Google would finally release its hosted cloud storage service, tentatively called Google Drive. At the time,…
Most individuals would probably agree that the Google autocomplete feature, which automatically guesses the next
Most site owners and bloggers are eternally envious of Wikipedia, if for no other reason than the online encyclopedia’s apparent knack for showing up at…
According to Search Engine Land, Google is working on a new algorithm that will penalize sites that attempt to “over-optimize” or “over-SEO” their on-site content.…
If you are a company that recently filed for a $100 billion IPO, the last thing you want on your hands is a lawsuit. Unfortunately,…
The recently published comScore data regarding search market share for February of 2012 has now been made available to the public, and the big news…
Whenever a new website happens to attract the attention of the general population, it has a way of attracting a few seedy characters as well. I’m…
As reported by the International Business Times and other sources, Google is looking to release its own version of Apple’s Siri by the fourth quarter…
Yes, I said “MySpace,” not Twitter, not Facebook, or some other social networking website that’s actually relevant in 2012. Things were looking up for Google+…
SEO headlines have been ablaze with news and controversy regarding Pinterest, the hot new image-based social media site that has been growing very quickly and…
As reported by BetaBeat and other sources, the public’s desire for greater privacy when performing search engine queries took another blow yesterday when Daniel Brandt,…
Thanks to upcoming changes to Google’s privacy policies, everyone from consumer advocates and government
According to a survey conducted by AskYourTargetMarket, people aren’t so keen on Google’s decision to force targeted
If your site or blog deals with health and fitness-related information (and if it doesn’t, you might want to rethink that, given that 2011 comScore…
If your website or blog still hasn’t made the jump to social media, a new study issued by Booth Business School at Chicago University will…
With SOPA, the Stop Online Piracy Act, in our collective rearview mirror, the tech community has now turned its attention to a new piece of…
You’re a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable…
Online copywriters need to keep two distinct but interrelated goals in mind at all times when writing content: convincing the search engines to rank their…
Most bloggers monetize their blogs in the same way – placing ads throughout their site. While high-traffic blogs can easily generate a sustainable income with…
According to a study by Jakob Nielson, 90% of users at the average website never contribute a single comment. Just 9% of users comment on…
In less than a year, YouTuber Dai Ling Ping has started a YouTube channel and gained over 25,000 subscribers strictly as a one-man operation. Now,…
If there’s any one question that beginning, intermediate and advanced online content writers, as well as virtually any type of content writer, grapple with on…
Every good blogger knows that her site will be incomplete without pictures. Photos and graphics, even homemade
“You expect me to believe popups can be useful?” In a word, yes. Although it may seem counterintuitive because “everyone hates popups,” there is truth…
First the good news: we conservatives do not completely stink at social networking. In fact, in certain cases, we are actually pretty good at social…
Think back to your days in high school for a moment. Do you remember the popular kids in your class? Why did they always seem…
Social networking has become a virtual requirement for today’s entrepreneur and small business owner, both online and “brick and mortar” alike. For many individuals it…
In the war for the 2008 Democratic presidential nomination, voters were left with a difficult choice between political upstart Barack Obama or former first lady…
In 2006, Emmy award winning comedian Stephen Colbert infamously introduced the concept of “Wikiality” on his show, The Colbert Report. Colbert poked fun at the…
When it comes to expressing an opinion about a film, everybody’s a critic. However, not everybody can successfully translate their thoughts into an interesting, cohesive…
There’s few things worse than spending hours crafting the perfect post, then finding a great place to put it (with a link back to your…
There’s a lot of mystery behind black hat SEO. Most techniques tend to be delegated to the hushed whispers or become quite public when a…
The popularity of social media and the associated marketing of social media is moving at breakneck speed. Snooze now and your primary competition will outshine…
Publisher and owner of Weblogs Inc., Jason Calcanis, grew ad revenue from $200 per day in September 2004 to as high as $3,000 per day…
Thanks to the availability of wireless service, you can update your blog at almost any time. Also, with the ongoing trend of declining wireless internet…
Unless you’ve been hiding under a rock, you’ve probably heard about Internet call provider Skype. Made famous for allowing its users to make free phone…
The majority of homes and businesses have some form of wireless broadband service. In other words, an “always on” connection. What this means to the…
Many internet marketers understand just how lucrative it can be to monetize your website by selling advertising space on the pages of your site. The…
Is your company’s online presence failing to generate the interest, traffic, page rankings and ultimately, the revenue that you had hoped it would? Similar to…
Have you made the effort, worked through the hassle and put up the money to finally get that fancy website where publishing blog posts is…
Regularly making comments on blogs can be a great marketing strategy for almost any website. There are millions of users who read and comment on…
Marketing tactics have been around since commerce began thousands of years ago. Well before the explosion of public relations and Edward Bernays in the late…
For many individuals, hobbies remain just that – hobbies. However, with the right balance of drive, creativity and business smarts, you can transform any hobby…
StumbleUpon and Digg are two sites that article marketers and the social network advertisers must take seriously. The sites are set up to send traffic…
Back when I was young and foolish – now I’m just the latter – I wrote for an educational children’s show that achieved critical acclaim,…
When most people think of hosting, they are thinking of public cloud services; with good reason. Public cloud hosting services are the most common on…
In order to be successful online it is critical that you improve the long-term exposure and search engine result success of your web site by…
There can be a high level of value derived from guest blog posting for both the author of the content and for the blog owner…
Hosting on a managed private cloud solution offers some major differences from hosting on a public cloud – mainly in the areas of customization and…
It’s often difficult to imagine that every bit of information on the Internet has to be stored on some sort of physical device. Before the…
Though freelance writing can be quite a lucrative business, you need to have a solid client base in order to make any money. Probably the…
Search engine optimization, also known as SEO, can be quite useful in getting your website or blog noticed and read by many more visitors. In…
One of the most important aspects of running a successful website or blog is producing and marketing high quality content on a regimented and consistent…
As a blog writer, one of your primary objectives is to obtain the ability to attract readers and convert them into repeat visitors will largely…
Every web designer dreams of developing at least one authority web site where users will return to based on their first impression to find quick…
In today’s Internet marketplace, Search Engine Optimization, or SEO, is extremely vital to achieving and, thereafter, sustaining a healthy and prosperous online business. Search Engines…
Successful website design and development requires a significant amount of knowledge and creativity. In addition,
In a perfect world, search engines would order results based on the true relevance and accuracy of articles. In reality, however, operators of search engines,…
If you are looking to learn how to create content that will drive a large amount of visitor traffic to your website, there are several…
Successfully operating an Internet business is no easy task. As part of virtually every market, there are literally thousands of competitors selling similar item and…
Writing high quality content for your personal or business website or Blog can be extremely difficult, especially if you are looking to establish a loyal…
It’s no secret that most individuals shoot for around 500 words when they write online content or order content from an online writing service. However,…
Eight years ago I had a Myspace account. It was all I could do to keep in touch with the people I’d meet. It was…
Search engines were originally designed to assist users in navigating files and web servers across the Internet. In general, search tools use algorithms to collect,…
While many start their blogs for fun, a blog can become a source of income seemingly over night. You may hold ideals that regard using…
Taking the time to thoroughly research the topic that you intend to write an article on is likely a major part of the overall time…
So you are a blogger? Almost every day you are at that keyboard, plodding away, coming up with your next brilliant idea and carefully crafting…
It is estimated that nearly one hundred new blogs are started every minute. Simple math dictates that a single day presents tens of thousands of…
When you write blogs on a consistent basis, it can be easy to run out of subjects for your blog to discuss. However, as most…
As with any pursuit in life, plateaus are often common and a fairly natural occurrence. Things that make the difference between hitting a plateau and…
By now, most everyone has heard of Google and just in case you haven’t – Google began as a search engine company and now has…
Writing a video game script is quite a large undertaking for most individuals. This is especially true if the game script will be for an…
Blogs have become a common addition to many websites across a large array of different and diverse industry types – and for good reason. Maintaining…
Consistent blog writing can be a difficult task in that it requires that each blog post be creative, unique, well written, informative to the reader,…
It is no secret why most individuals prefer eBooks over traditional books. Communication with electronic information is much faster than with physical paper. It is…
The flow of your website, although it may not initially be noticeable to your audience, can determine the level of enjoyment your visitors feel while…
Getting the word out on your web site will greatly increase the flow of traffic to the various pages throughout your web site. One way…
There is no point in writing content for a web site if you do not have an audience to read it. If you target your…
Some writers like to use anecdotes in content writing to prove a point, strengthen their story, or to give the article a bit of personal…
Anyone who can type “free blog” into a search engine can create his or her own blog. However, that does not mean that they know…
Writing may seem like an easy job, but it actually takes a lot of work to write a readable, accurate article for the web. Though…
Google is one of the most visited websites on the Internet. This means that writing content that Google will love is essential when writing for…
Information overload, a concept that was introduced as early as the 1960’s, is more relevant now than ever. As the amount of information available increases,…
Many websites and blogs do not use images within their content. However, that does not mean that you should not use them. When you are…
Each day, millions of people post content to the Internet without compensation. Whether the medium is a blog, message board or community website, many of…
It can be difficult to keep all of your ideas within a clear and concise structure when writing content. For example, you may have trouble…
The proliferation of the Internet has created an entirely new industry: online content writing. There are many great online writing jobs that allow you to…
One of the often overlooked aspects of effective content creation is the idea of content format. If you have hundreds of pages on your web…
You can have all of the high quality content in the world and be ranking #1 across the various search engines for your targeted keyword…
There is really only one place where the thought of spreading a virus is a pleasant one – with Internet marketing. Viral blog posts are…
There are many advantages to being an online content writer. Aside from the obvious benefit of being able to work from home while pursuing a…
The advantages of at-home work, including flexible hours, competitive pay, and the ability to obtain an income without adhering to a dress code or commuting…
If you’d like to pursue a career as a content writer, you’ll first need to create a portfolio that is geared toward content writing. The…
If you run a website or blog, then it is likely you are trying to get as much relevant traffic to your site as possible.…
Web site content services can be defined as any online application of words that serve to promote or inform general Internet readers about a product,…
One of the most effective marketing tools for an online web site or business is to publish a variety of press releases. Press releases can…
One of the most frustrating things for web site owners or online entrepreneurs is learning how to write an effective article, especially when they do…
There are a fairly large number of web site owners that have the ability and experience to comfortably write high quality content that is search…
One of the first and most aggravating problems of developing a web site is choosing the right domain name. This is a tricky subject because…
Anyone that works on the Internet knows the value of having a PayPal account. There are few companies that perform services online that do not…
As an experienced content writer, I often receive offers from developers requesting that I consider entering into a variety of different types of web site…
I’ve gotten a few requests to write this post and, to be honest, it’s probably about time. Creating a valuable and well written web site…
As our staff of content writers continues to grow, we are constantly looking for new ways to reward our staff for their hard work and…
One of the major considerations of running an on-line content company, or for that matter, running any business, is how to properly manage customer billing…
While there is really no standard format for designing Press Releases, most content companies that regularly design them have settled on a tried and true…
At Content Customs, we receive a high number of orders for eBooks. If you place an order for an eBook, you obviously have given some…
When we first began preparing to expand our companies capabilities in selling high quality content, we enjoyed
For every web site owner or writing company owner, one of the primary considerations is having a solid Internet copy writing editor to review and…
One of the things that I find plagues the Internet is the sheer amount of plagiarized content that some web site developers think they can…
Let’s be honest – For many content companies, either online or “brick and mortar”, consistently generating high quality content on schedule and with a high…
One of the most common mistakes that beginning search engine optimization (SEO) content writers typically make is
At Content Customs, some upper management and editors work from local offices to better serve our clients. However, the lifeblood of the content portion of…
One of the most common and frustrating aspects of developing a web site that provides a high level of value to your intended audience is…
I was discussing several options that centered around web site development with the owner of Content Customs today and he made a very thoughtful remark…
We get a great deal of applications at Content Customs from writers looking for freelance work. One of the first things that I look for…
Thank you for taking the time to check out our Blog section at Content Customs. We have been in business for several years and focus…
